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From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024...

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From Club to Click: Rethinking Wine Memberships

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

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Sunridge Nurseries Off-Season Essential Prep

Off-Season, On Point: Essential Prep for Superior Grapevines A new season is just around the corner! As we enter Fall, our off-season presents the opportunity for our nursery to reflect, recharge, and prepare for the coming year. To ensure a successful start, here are just a few of the essential...

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Every Drop Counts in Your Vineyard

In Napa, every decision counts. Jacob Hernandez and Jon from Drop Point Automation are working alongside vineyard growers to ensure their automation is running smoothly and making a difference. We know how demanding the grape industry is, but with the right insights, you can make informed decisions...

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“Our role as vineyard managers is to bring uniformity to chaos.” In this video, Phil Coturri shares how WiseConn’s primary and secondary irrigation systems have transformed water management in his vineyard. With seamless control and the unique duality of the system, WiseConn stands apart—delivering...

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Eco-Friendly Small Businesses: Guide to Handle Waste Sustainability

Eco-Friendly Small Businesses: Guide to Handle Waste Sustainability When it comes to creating small business sustainability goals, you may think you have to go big or go home. But bigger isn’t necessarily better With mounting global environmental challenges, small businesses face increasing...

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Meet Roy Chapin, proprietor of 4 Wind Winery. 🌟 In this video, Roy shares how WiseConn’s irrigation technology has brought precision and control to his vineyards in the renowned Stags Leap District. Thanks to installation and service by our trusted dealer, Drop Point Automation in Napa, Roy’s...

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Innovative Text Message Marketing Company Revolutionizes DTC Communications and Sales Across Wine Industry

Recent statistics may have some experts predicting a less-than-rosy outlook for the global wine market this year, but since 2020, DTC sales have been bucking trends and innovators like RedChirp® are the primary reason why. RedChirp, founded by a team of SaaS entrepreneurs dedicated to helping...

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