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Turning the Tables on Elizabeth Schneider

Elizabeth Schneider is author of “Wine for Normal People: A Guide for Real People who Like Wine but not the Snobbery that Goes with It (Chronicle 2019),” which was acclaimed by Oprah Magazine, Fortune, Forbes, the New York Post and more... The post Turning the Tables on Elizabeth Schneider appeared...

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Luxury Wine Marketing: 5 Key Insights

Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based on extensive research on luxury products and wines specifically, and includes interviews with luxury...

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