Wineries that are finding traction aren't just grinding harder. They're leaning on better tools. Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers. That's what this free webinar is...

Enolytics, the leading data insights company for the wine industry, today announced the launch of Enolytics Live, a new mobile app that gives wineries and wine brands real-time visibility into their daily sales performance across multiple channels — anytime, anywhere. With Enolytics Live, winery...

“Peer to peer.” What are my neighbors doing? How are my neighbors doing, in relation to my winery? I’m all for running your own race, and doing what’s right for your own brand and your own business. I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your...

First, gratitude. Thank you all, so much, for your tremendous response to our webinar invitation last week. WOW. We aim to offer information that you, our community, find valuable, and we seem to have hit the target. If you haven’t yet, you’re welcome to sign up here. You'll also see the lineup of...

Event Type: Webinar

Date: 1/15/2026

Maybe you, too, are feeling the pinch of a tougher market in wine these days. That’s exactly when the right data, and the right use of that data, makes all the difference. Join us to see what the Enolytics team has been building to help you sell smarter, work more efficiently, and stay ahead of the...

Friends! Happy New Year to you. We're jumping right into 2026 with a special announcement: Enolytics SNAPSHOT just went live. Snapshot is exactly as it sounds: Quick. At-a-glance. Visual. Timely. Gut check. And free. In this case, we'll be snapshotting the wine DTC landscape on the first or second...

From the Desk of Michelle van der Lugt... Do you know what's REALLY scary in the wine world? It’s not ghosts in the cellar... It’s the numbers we’re seeing across the industry. Sales are slowing. Clubs are shrinking. Margins are vanishing faster than you can say BOO! And too many wineries are still...

Are you budgeting for guesswork, or are you budgeting for growth? You, too, might be in the middle of budget planning season, and I'd like to respectfully suggest that you consider this question. Guesswork? Or growth? You can anticipate my personal answer. Growth! With help from data analytics....

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

For a few months now, we've been keeping an eye on ROBIN. Robin is the AI tool that we introduced in March this year, that anyone who uses Enolytics can access at any time. Robin is smart, friendly and humble, and she is constantly learning (that is, being trained) from new content and especially...