Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID...

Join winery leaders and industry experts to explore the strategies shaping the future of wine sales. The wine industry is entering a period of significant change. Consumer behavior is shifting, visitation patterns are evolving, and the traditional paths to market are being redefined. To succeed in...

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes? The typical American checks their phone 96 times a day, that's once every 10 minutes. While your carefully crafted email campaign sits unopened among dozens of others, text messages get read within minutes....

As the wine industry continues to evolve, establishing a strong DtC presence has become increasingly crucial for wineries of all sizes. Here are some strategies to explore for your winery’s DtC efforts: 📖 Craft a Compelling Brand Story People love to feel a connection with wine. Craft a...

New digital offering allows brands to increase reach and capture consumer feedback through nearly touchless experience New York, NY, February 11, 2021 – Award-winning NY-based agency Soho Experiential announces an exciting new tool to address the unique challenges facing the alcoholic beverage...

The beauty of the wine business is that wineries have the potential to draw a direct line from growing the grapes to selling the finished bottles of wine. The ability to trace wine production through every step is a valued asset in a food and beverage marketplace where transparency has become more...

A well-told story can transform casual buyers into lifelong fans. Your winery’s brand isn’t just about the wine—it’s about the moments it becomes a part of. The way your customers experience your brand, whether visiting your tasting room, joining your wine club, or opening a bottle at home,...

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....

WHY WISE? WISE – which stands for Wine Industry Sales Education – we believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success. We serve by continually raising the bar for professionalism and leadership in the wine...