The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not...

Sparkling wine is one of the most expressive and technically demanding wine styles. Its character begins with the grape variety, the vineyard, and the production method, but the final sensory signature depends heavily on yeast. Yeast acts as the invisible winemaker, shaping aroma, flavor, texture,...

In this WIN Insider Series episode, George Christie interviews Alexandra O’Gorman, Vice President of Community Relations for Foley Family Wines. Alexandra shares her journey from Carmel, California, into the wine industry, working her way through sales, marketing, hospitality, and communications at...

Sustainable farming practices are essential for protecting the environment, improving long-term agricultural productivity, and supporting healthy communities. In fact, many of the methods highlighted today are shared across a variety of certification programs, from sustainable certifications like...

MAY 18, 2021 (Santa Rosa, Calif.) — Experience Rosé, a wine competition that focuses exclusively on expressions of pink wine — sweet, dry, and sparkling — has announced results of the 2021 contest. Taking top prize this year is Naked Wines’ W. Donaldson 2018 Sonoma Rosé from famed...

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago. But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good...

Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic...

The sun is shining, the birds are chirping, and your vineyard is blooming with bud break and spring flowers. Springtime is full of photo opportunities around your property and it’s the perfect time to boost your social engagement and following in preparation for the season. A fun way to get your...

Best of Show Awarded to Brecon Estate Albariño June 6, 2023 (Santa Rosa, Calif.) — Winners have been announced for the 2023 Sunset International Wine Competition, which took place in May in Santa Rosa, Calif. Taking the top spot this year is Brecon Estate 2022 Albariño, which judges...

Best of Show Awarded to Brecon Estate Albariño June 6, 2023 (Santa Rosa, Calif.) — Winners have been announced for the 2023 Sunset International Wine Competition, which took place in May in Santa Rosa, Calif. Taking the top spot this year is Brecon Estate 2022 Albariño, which judges...