At the edge of the coastal redwoods lies a ranch where two young doctors from upstate New York, Marguerite (known as Beba) and Paul Frey, settled on 95 acres to raise their family. Their home is nestled between the Mendocino and Coastal mountain ranges in a narrow valley that opens into Mendocino...

Event Type: Webinar

Location: Online

Date: 1/22/2026

This year’s event will be held as a virtual meeting on Thursday, January 22, 2026 from 9:00 AM to 11:30 AM. Join us for a recap of Sonoma County Winegrowers’ and Sonoma County Fundación de la Voz de los Viñedos’ activities in 2025, along with a preview of exciting plans for the year...

The right tools can make a winemaker's job easier and craft a better product. But staying abreast of technological advancements takes time, and testing alternative tools requires repetition to build confidence in the results. Perhaps that’s why so many winemakers rely on the winemaking community...

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro,...

This year, the Sonoma County Winegrowers recognized the winegrowing community for a decade of sustainability and leadership at its annual Dollars & $ense meeting and tradeshow on January 31st, 2024. We also acknowledged three outstanding members of our community for their commitment to sustainable...

We are incredibly grateful to our growers, wine and industry partners for joining us at the 32nd annual Dollars & $ense! This event would not have been a success without the help of our guest speakers. Thank you for sharing your expertise and insights: Dr. Christopher Thornberg Global Economist and...

Global Leader in Sustainability Cements its Legacy with Game Changing Innovation Accelerator SONOMA, Calif. (February 17, 2023) – Karissa Kruse, president and CEO of Sonoma County Winegrowers, used the organization’s annual meeting to unveil a number of innovative programs and impressive new...

Amcor introduces a proprietary system for developing bespoke, dimensional and recyclable closures that demand attention and elevate the world’s most exclusive wine and spirits brands. Amcor’s ShapeArt offers an innovative way for brands to set themselves apart – both in bars and on retail shelves....