Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow...

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago. But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good...

Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts is shared among employees who juggle multiple roles within the winery or are outsourced to external...

Every AI technology has its own distinct advantages, and they all rely on thoughtfully crafted prompts to maximize their potential. This new resource for Outshinery friends and clients delves into the art of creating captivating AI prompts specifically tailored for #wineindustry marketing. Use AI...

Event Type: Webinar

Date: 2/25/2025

For numerous organizations, the key consideration with generative AI isn’t whether to adopt the technology, but rather, how to leverage it effectively to achieve improved business outcomes. Generative AI is revolutionizing operational efficiency by providing tools that streamline workflows, enhance...