The Partnership Will Feature a “Sonoma in the City” Cloud Club Theme & New Wine Region Video Series Building on the success of their partnership which began shortly before Spring Training this year, the Sonoma County Winegrowers and the San Francisco Giants are teaming up for a “Sonoma in the City”...

Sonoma County Winegrowers Reorganizes to Scale Proven Collaborations and Unlock National Growth Opportunities At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevating What Works and Expanding What’s Possible,” Sonoma County Winegrowers (SCW) announced a strategic...

As part of our mission to keep our grower and vintner community connected and informed, here’s a look back at our September events, programs, and activations. Hosted Events Somm Immersion in partnership with GuildSomm Somm Camp co-hosted by Ray Isle Grape Camp Consumer Event Out-In-The-Market...

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping,...

The California Department of Food & Agriculture has announced it has certified the votes on the referendum to continue the Sonoma County Winegrape Commission, also known as the Sonoma County Winegrowers (SCW), for another five years. Garnering 85.77% percent of the vote, winegrape growers strongly...

The Perils of Using AI to Replace Entry-Level Jobs EXCERPT FROM: AI Wine Marketing News by VinterActive Perhaps you’ve read the headlines about entry-level workers struggling to find jobs due to the rise of AI. And especially if cash flow is tight, it’s mighty tempting to target entry-level jobs...

Boost Holiday Wine Club Sales with a Mobile App Ready in 7 Days Let’s not beat around the bush… Direct-to-consumer (DTC) wine sales are down, and fewer wine country visitors fill our tasting rooms. So, this holiday season, all eyes are on wine club sales. But you already know there’s a problem....

First-ever MLB wine club features a diverse selection of wines, further solidifying the Giants’ connection to wine country The San Francisco Giants today announced the Giants Wine Club in partnership with Sonoma County Winegrowers. Now available, the membership-based program features a series of...