For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more...

Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

Event Type: Seminar

Location: Vintners Resort, Sonoma, CA

Date: 3/6/2025

We are honored to announce that Mike Osborn, Founder and VP of Wine.com, will be our keynote speaker. Mike will share his invaluable insights into the world of wine, offering a unique perspective that you won't want to miss. Additionally, prepare your palate for an exquisite selection of tasting...

Event Type: Seminar

Location: The Allison Inn and Spa, Newberg, OR

Date: 3/4/2025

We are honored to announce that Mike Osborn, Founder and VP of Wine.com, will be our keynote speaker. Mike will share his invaluable insights into the world of wine, offering a unique perspective that you won't want to miss. Additionally, prepare your palate for an exquisite selection of tasting...

Green shoots: Is this a “transitional moment”? With spring getting underway, this month’s California Report assesses vineyard conditions, grape demand, and whether the bulk wine and grape markets are seeing the first tentative green shoots of recovery: Is the industry in a “transitional moment”...

Event Type: Seminar

Location: St. Helena, CA

Date: 3/5/2026

Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the...

Event Type: Seminar

Location: Buellton, CA

Date: 3/3/2026

Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the...

"The barrier to entry with wine and AI is you." That was my favorite takeaway from last Friday's inaugural AI and Wine group discussion, which Nadia Kinkade and I had initiated to explore how artificial intelligence is shaping the business of wine. It was Stephen Mok, founder of New Vintage Labs,...

When we launched the Sustainable Winegrowing Podcast in 2016, we weren’t sure where it would go. Now, 300 episodes later, it’s become a go-to resource for growers, researchers, educators, and wine industry professionals dedicated to sustainability. To mark this milestone, we flipped the mic around...

Shorter harvests fail to stir uncertain bulk market The Northern Hemisphere harvests are in full swing and this month’s report relays the latest news from the vineyards on crop size and grape quality. Only one of California, France, Spain and Italy appears on course for a crop size in line with its...