Cardmembers Can Now Redeem Rewards Within ProofLoyalty’s Exclusive, Highly Curated Collection of Fine Wines PASADENA, Calif., December 15, 2020 – Vertical Finance today announced an exclusive partnership between its Grand Reserve Rewards program and ProofLoyalty, a marketplace boasting a premier...

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative...

Switchback Ridge, Myriad, Patz & Hall, Ketcham Estate, Joseph Jewell Wines, Col Solare join more than 400 boutique wineries in the Grand Reserve Rewards program PASADENA, Calif., October 7, 2020 – Vertical Finance today announced that they have welcomed 28 new partner wineries to the Grand Reserve...

In this challenging business environment, solutions are in short supply but critically valuable. Good news! The annual SVB Wine direct-to-consumer survey offers a pathway to insights and is currently open for your participation! This is the grandaddy of DTC surveys, taken by thousands of wineries...

If you missed out on our first promo, we’ve got great news for you! We’re excited to offer another opportunity to enjoy our exclusive 2-for-1 Vintners' Selection Tastings. This hand-selected tasting features a variety of offerings from our Grand Cru member wineries, giving you a unique,...

Two K Farms Cidery and Winery 2022 Bubbly Riesling Takes Top Honors November 15, 2024 — Winners have been announced in the 2024 Harvest Challenge Wine Competition. After two spirited days of judging,Two K Farms Cidery and Winery 2022 Bubbly Riesling took the top prize. It was also awarded Best of...

At the edge of the coastal redwoods lies a ranch where two young doctors from upstate New York, Marguerite (known as Beba) and Paul Frey, settled on 95 acres to raise their family. Their home is nestled between the Mendocino and Coastal mountain ranges in a narrow valley that opens into Mendocino...

FAMILY FRENZY IN WINE COUNTRY: THE CASE FOR KIDS AND CANINES Let’s kick things off with a dose of reality. We’ve all been there: it’s a bustling Saturday morning in July, you’re bracing for a packed day at the Tasting Room, and Murphy’s Law is in full effect. Two of your staff are out sick; another...

As the cellar master of Krug, Julie Cavil has one of the most revered and respected jobs in Champagne. She explains the creative process behind the flagship Grande Cuvée, how Krug evolves over time and how the 2022 vintage is shaping up. How did it feel to become Krug’s first female cellar...