We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors, WISE continues to invest in the Symposium’s mission of education, collaboration, and forward‑thinking leadership. The Rising Stars Scholarships extend that commitment—supporting people, developing leadership, and strengthening the DTC community across the industry. The Rising Stars Scholarships received an overwhelming response from across the country. The strength of applications prompted Commerce7 to step in and match one of the scholarships, allowing WISE to expand the program and support additional recipients. Join us as we raise a glass towards this year's recipients! Kelsey Gomes is the DTC Marketing Manager at Lange Twins Family Winery & Vineyards. Upon re

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide explores how wineries across the country are turning their tasting rooms into destinations—balancing local charm, modern convenience, and genuine hospitality. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weeke

Verallia inaugurates a new oxy-combustion furnace with HeatOx™ technology at its Campo Bom in Brazil, reinforcing its commitment to innovation and local development. Verallia, the European leader and world's third-largest producer of glass packaging for beverages and food products, has inaugurated a new oxy-combustion furnace equipped with HeatOx™ technology, an innovative solution owned by Air Liquide, at its Campo Bom plant in Rio Grande do Sul. This €111 million investment marks a major milestone in Verallia’s growth strategy in Brazil, reflecting the Group’s long-term vision and commitment to sustainable innovation.  For Patrice Lucas, CEO of Verallia Group “The commissioning of the Campo Bom furnace is a significant step in Verallia’s journey to decarbonize its production processes and accelerate innovation across our markets. This project embodies our ambition to invest in sustainable technologies, strengthen our presence in stra

If you are happy with your current sales level and are on track to hit all of your depletion and revenue goals in 2024, this article is not for you. Just hit your back button and return to whatever you were busy doing before this headline caught your eye. But if growing your sales and hitting your goals are high on your list of things that occupy your waking (or supposed-to-be-sleeping) hours, please read on.  Why a Great Product Isn’t Enough to Achieve Sales Success Here is an interesting observation: Most wine and spirits companies need to grow their sales. Some of them quite desperately. The typical methods they deploy to attack this objective almost always involve the same twelve things: Craft compelling stories to sell their products Emphasize the features and benefits of their products Pursue awards and accolades Spend small fortunes on social media and influencer marketing Spend even larger fortunes on brand awareness Pursue liquid-to-lips opportunities Conduct marke

Scheid Family Wines Announces the Promotion of Casey Di Cesare — Winemaker for Sunny with a Chance of Flowers, Metz Road and Grandeur MONTEREY COUNTY, CA, April 20, 2021 – Scheid Family Wines, based in Monterey County, California, is pleased to announce the promotion of Casey Di Cesare to Winemaker for its innovative brands Sunny […] The post Innovation and Inspiration Abound at Scheid Family Wines appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/20/innovation-and-inspiration-abound-at-scheid-family-wines?utm_source=rss&utm_medium=rss&utm_campaign=innovation-and-inspiration-abound-at-scheid-family-wines Published Date:Tue, 20 Apr 2021 17:42:33 +0000 

The fog along the California coast is alive — it flows from the Pacific Ocean up through passes in the protective coastal ranges and into the valleys like a tide. It rises into the hills and breathes before slowly receding to the valley floors and retreating through the mountains, across the sands and into the ocean waters. Toward the north, these fogs nurture the redwoods, and all along the coast, they provide relief from hot daytime temperatures for many wine country vineyards. The Niner Estate vineyards are near Paso Robles, about 20 miles from the Pacific Ocean. They are protected from the cold maritime winds by the Santa Lucia mountain range that parallels the coastline. One of the valleys the fog creeps through is the nearby Templeton Gap. For over a decade, Niner Wine Estates’ winemaker Patrick Muran has been crafting the Fog Catcher Bordeaux blend that he says is “named after the cool banks of fog we often see drifting over our vineyards on early mornings in

Sustainable Ag Expo Welcome Event Featuring an Exclusive Presentation  We are kicking off the Sustainable Ag Expo with a welcome event on Monday, November 11th, from 5:00-7:00pm at beautiful Center of Effort Winery in Arroyo Grande, California. Expo Headliner Fritz Westover presents, Dormant Grapevine Pruning & Vine Training: Are we Slowly Killing our Vines?  This intimate conversation delves into the critical impact pruning and training have on vine health, and discusses whether diseases or improper techniques are more detrimental. Attendees will walk away with pruning strategies that minimize disease. Westover will also share methods for in-season vine training and summer pruning to enhance vine longevity using a closed system approach.  After the presentation, enjoy a flight of SIP Certified wines and gourmet hors d'oeuvres from Alba Provisions while networking with fellow attendees. Sustainable Ag Expo ticket holders can claim two free tickets while supplies

The 2024 Sustainable Ag Expo is set to be an unforgettable event, offering a unique blend of educational sessions, exhibitors, and exclusive networking opportunities November 11th - 13th, 2024. Here are three reasons you won't want to miss at this year’s event:   Reason #1: Welcome Event Featuring an Exclusive Presentation  Kick off your experience with a pre-Expo event on Monday, November 11th, from 5:00-7:00pm at beautiful Center of Effort Winery in Arroyo Grande, California. Expo Headliner Fritz Westover presents, Dormant Grapevine Pruning & Vine Training: Are we Slowly Killing our Vines? This intimate conversation delves into the critical impact pruning and training have on vine health, and discusses whether diseases or improper techniques are more detrimental. Attendees will walk away with pruning strategies that minimize disease. Westover will also share methods for in-season vine training and summer pruning to enhance vine longevity using

Talley Vineyards Partners with The Gala Pride & Diversity Center to Celebrate Pride Month

(June 3, 2024; Arroyo Grande, CA) Talley Vineyards, a multi-generational family-owned winery deeply rooted in the San Luis Obispo Coast AVA, is pleased to announce the release of its 2023 […]