To toast or not to toast, that is the question. No, we aren’t talking barrels in general (those always taste better toasted, trust us), but we are talking barrel heads! There are a lot of ways to customize wine barrels to your exact preference: toast type, toast level, oak species, oak seasoning,...

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the...