Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

Picture this: 20 wineries each contribute $100 and collectively receive a sophisticated marketing tool that works 24/7 for years to come, referring business to each other, marketing their area, and creating memorable experiences for visitors. With HipMaps' Harvest Special it's even easier for...

If you’re a winemaker, winery owner or executive, you know that crafting wine is anything but a straightforward manufacturing process. And small decisions can make and break profits. Winemaking isn’t a simple recipe; it’s an evolving blend of art, science, and constant hands-on adjustments. Every...

Things certainly were looking up a few months ago. Harvest ended. Nothing in Sonoma or Napa caught fire. And we even got rain! A lot of it. Here in Windsor, we finished out 2021 just south of 20 inches of rain for the fall season. But then that was it. I may not have made it through dry January,...

2020 Wine Consumption Up in Brazil, Down in China and Flat in U.S.: Global wine consumption fell only 3% during 2020, according to the OIV in Paris, in their annual state of industry report today. The decline was primarily due to the impact of Covid, reported Pau Roca, Director General of the OIV,...