The Digest of Wine & Spirits Law will be at the Wine Sales Symposium on Thursday, May 16 in Santa Rosa, CA. We invite you to come by and see us in the exhibit area and attend the panel session led by Alex Heckathorn, one of the Senior Editors of The Digest. In Alex’s session, he and successful...
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How Ernest Hemingway Can Help Today's Wine Marketers By Following 4 Simple Rules It's just a guess, but Ernest Hemingway would've loved text messaging...If you're one of the thousands of wine marketers turning to text messaging to stay in touch with consumers, congratulations! You already know SMS...
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Use These 4 Tricks to Compose Your Next Marketing Masterpiece Many wine marketers who are required to write for their businesses quickly point out they are “no Hemingway.” The irony is that Hemingway is known as a “plain” writer who preferred to use straightforward language when crafting his work....
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Afternoon Brief, March 3rd
Foreigners Keep Buying Napa Valley Wineries. But This One Is Different: There’s a controversial consolidation trend in California’s Wine Country, and Florence Cathiard doesn’t skirt around it. She acknowledges that this shift is driven by investments from foreign entities — just like her...
Afternoon Brief, March 2nd
Angelo Sangiacomo, Pioneering Sonoma Winegrower, Dies at 92: Angelo Clement Sangiacomo, a pioneering winegrower who helped revolutionize California grapegrowing and a founding partner of Sangiacomo Family Vineyards, a third generation family business in Sonoma, Calif., has died on Monday, February 27, 2023. He passed away peacefully at his home at the age of 92 years old...