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Our Holiday Gift to You 🍷

A Special Thanksgiving Holiday Offer! Take advantage of EVENT SAVINGS all week long! Register between NOW & Cyber Monday with the promo code "THANKFUL" and get access to the trade show and $30 off conference sessions! The Expo has become THE year-end event for North Coast wine industry...

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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

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5 Reasons to Use Lumo for Your Next Vineyard Development

When you’re weighing your irrigation automation options for your next vineyard development project, there are good reasons to consider putting Lumo in from the start. 1. Faster Vine Establishment With Lumo installed, you’re never going to miss irrigations, which is especially important during heat...

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Commerce7's Guide to a Successful Black Friday

Black Friday is right around the corner, which means consumers are gearing up for their annual shopping extravaganza. It’s a known fact that retailers offer some of the best deals of the year on their products on this day and savvy shoppers are ready and willing to spend to get a piece of the...

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Holiday Marketing for Wineries: Boost Sales This Season with Proven Strategies

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to...

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Wine Bundles: A Key Strategy to Sell More Wine

As wineries look to sell more wine directly to consumers, they are constantly seeking innovative strategies to enhance their market presence and boost revenue. One effective approach that has gained popularity and proven to be effective in and out of the wine industry is the creation of wine...

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Aerate + Chill for the Holiday

Feeling the chill in the air and seeing the color on the vines, TopNest Designs is anticipating the Holiday season by offering the following September specials on both of our Vortex Aerating Wine Dispensers - available with Tritan® or Borosilicate Glass rain filter. Free logo set-up fee...

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Mastering the Season: 6 Essential Considerations for Your OND Planning

OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing...

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WineAmerica Perspectives

This is the time of year when people begin abandoning their computers to spend time with friends and family, so before you go I want to wish you a wonderful holiday season regardless of what you may celebrate--Christmas, Hanukkah, Kwanzaa, or simply the end of one year seguing into the next. How...

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Multiple Shipping Facilities – Does It Make Sense?

Why should it matter if your DTC fulfillment partner has multiple shipping facilities? We’ve found that the question of multiple shipping facilities is a very misunderstood concept in the wine fulfillment business, especially when it’s called many things—bifurcation, forward staging, and splitting...

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