In this episode of Wine Industry Insiders, George Christie sits down with Honore Comfort, Vice President of International Marketing at Wine Institute, to explore her incredible career path, the evolving landscape of global wine trade, and how California wineries can unlock export opportunities....

Wine Sales Symposium: Media Coverage, Tasting Room/Wine Club Strategies, & Customer Growth Tactics New Customers. Loyal Members. Boost Sales by Leveraging Media & Creating Memorable Tasting Room Experiences with Smarter Wine Sales Strategies. Today’s wine market demands fresh thinking—whether...

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and...

By Susan DeMatei In the September/October issue of Grapevine Magazine, I wrote an article entitled “The four reasons you should care about online reviews.” As a quick recap, the four reasons were: We are at the precipice of a cultural shift from Baby Boomer values (externally showing luxury as...