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It Takes 150 Years to Grow a Barrel. Let’s Make It Count.

It Takes 150 Years to Grow a Barrel. Let’s Make It Count It takes French oak trees 120 to 150 years to mature. American oak? Around 80 to 100. That’s how long it takes nature to produce the raw material. Each tree doesn’t go far- it only yields one or two barrels. American oak = 2 barrels per tree...

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Capturing 110 Years of History On a Bottle: A Global Package Case Study

By Charlotte Seligman 10 years owning and working the vineyards of Limerick Lane Cellars, Jake Bilbro, decided it was time to recast the winery’s brand to be more reflective of the estate’s unique 110-year history. He wanted to convey the rich story of the land and the people who worked it. But how...

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