March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations.  When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences.  Vinoshipper and RedChirp have announced a new integration designed to bring systems together by connecting Vinoshipper’s e-commerce, POS, club, compliance, and fulfillment platform with RedChirp’s industry-leading text messaging software. The result is a seamless flow of customer, order, club, and shipping data that allows wineries, cideries, meaderies, and other beverage alcohol producers to automate communication, improve customer service, grow customer lists, and drive measurable revenue. From Commerce to Conversation By bridging Vinoshipper’s platforms with RedChirp’s texting and automation tools, producers can now transform everyday transactions into meaningful customer engagement. Key be

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers, stability for wineries, and in many cases, less operational strain. We asked four leading technology providers (Awtomic, Commerce7, OrderPort, and VinSuite) to share their insights on how wineries can successfully add or adapt subscriptions. We also gathered a few winery examples to show how creative models are being used today. This list is in no way exhaustive, there are many winery DTC software/SaaS providers with options, and the landscape is continuously evolving. For a deeper dive, check out this article by WineBusiness Monthly with all the providers, trends, and a very helpful comparison chart. What Are Wine Subscriptions? At their core, wine subscriptions are a modern twist on the tradi

In today’s competitive DTC wine market, where digital acquisition costs keep climbing and consumer loyalty is harder to earn, retention is the cornerstone of long-term success. Increasing your wine club membership and customer retention by just 5% can lead to a 25% to 95% boost in profitability. But how do you transform first-time visitors into loyal customers—and more importantly, committed wine club members? Let’s explore tailored strategies to keep customers returning to your winery, boosting repeat business, and maximizing their lifetime value (LTV). Distinguishing Returning Customers from Repeat Customers It’s essential to differentiate between returning and repeat customers. A returning customer has visited your tasting room or purchased your wine before and has decided to return for another experience. They might have made two or three purchases. On the other hand, a repeat customer is one who consistently supports your winery, regularly visits your tasti

Winery marketing teams are in overdrive these days—accelerating efforts to attract younger consumers, growing wine club membership and elevating tasting room and online interactions for prospective visitors and buyers. In the end, effective communication to meet these goals is a must.  Many small and mid-sized wineries have staffing limitations that make providing quality tasting room experiences and handling call-ins while also attending to texts, emails and online orders a daunting challenge.  Evgeny Bazhutov founded WineSpot AI to help wineries fill this gap. “Before launching our automated support app, we spent eight months researching the U.S. winery market to assess automation levels in business processes, customer support structures and the key pain points wineries face. Through over 100 interviews with winery employees and business owners, we found that wineries producing up to 5,000 cases annually rarely have a dedicated support team—or even a singl

MAY 18, 2021| CLAY POPKO, REGIONAL BANKING EXECUTIVE AND DEANNA MARTIN, VICE PRESIDENT OF LENDING, VINEYARD AND WINERY GROUP The coronavirus (COVID-19) outbreak in the United States has had a significant impact on agriculture. From growers, processors, and handlers all the way to consumers in the grocery store, each step in the agricultural production process has been tested over the past year. Few sectors have been as significantly impacted as the wine industry, which has experienced severe disruptions due to restaurant, bar, and tasting room closures following a historic season of wildfires in the Western U.S. that interfered with the fall harvest. Revenue from agritourism also declined in 2020 as travelers stayed home. Analysis from Wines and Vines, and others, would indicate that total wine sales, in dollar terms, declined modestly while total volume sold increased slightly from a year ago. Moreover, in March the USDA reported a nearly 14 percent decline in the volume of grapes cru

License to Win: 5 Key Benefits of Automated Customer Service in Wineries As technology advances and labor costs rise, businesses across industries are turning to automation—and the wine industry is no exception. While wineries focus on crafting exceptional wines, customer service often becomes a bottleneck, especially during peak seasons like holiday sales or wine club shipments. Our research—based on over 100 interviews with U.S. winery owners and employees—revealed that many small wineries lack dedicated customer support, while larger ones still struggle to handle high volumes of inquiries efficiently. The result? Delayed responses, overwhelmed staff, and frustrated customers. In many cases, winery employees spend up to four hours a day just prioritizing voicemails and emails, unable to keep up with customer requests in real time. During peak wine club seasons, the volume of inquiries skyrockets, making it nearly impossible to respond within 24 hours. Accordi

In the wine industry, customer retention is the cornerstone of long-term success. Increasing your wine club membership and customer retention by just 5% can lead to a 25% to 95% boost in profitability. But how do you transform first-time visitors into loyal customers and, more importantly, committed wine club members? Let’s explore tailored strategies to keep customers returning to your winery, boosting repeat business, and maximizing their lifetime value (LTV).  Distinguishing Returning Customers from Repeat Customers In the context of a winery, it’s essential to differentiate between returning and repeat customers. A returning customer has visited your tasting room or purchased your wine before and has decided to return for another experience. They might have made two or three purchases. On the other hand, a repeat customer is one who consistently supports your winery, regularly visits your tasting room, and ideally becomes a dedicated wine club member. These custom

Introducing… VinesOS Product Upsells We are excited to share our newest feature to help wineries sell more online and improve the customer shopping experience: Product Upsells.  Upselling is not only a great way to optimize the value of every sale and grow your winery’s DTC revenue, but the personalization it offers has also become an expectation of Gen Z and Millennials. With VinesOS Product Upsells you can quickly spotlight and promote the wines your customers will love, whether it is on their Shop pages, the Checkout page, or when members are logged in. On the POS, your sales staff can recommend wines based on what your customers like while tasting. VinesOS Product Upsells enables: wineries to recommended wines in a separate section called 'You May Also Like...'. Wines can be automatically recommended based on the VinesOS algorithm or can be mapped manually.  the suggestion of alternate wines to prevent losing sales if releases are out of st

Los Carneros winery improves sales and customer experience with text messaging Cuvaison Winery has been producing small lot, vineyard-driven wines using a handcrafted winemaking approach since 1969—the majority of which are sold through on-premise purchases as well as four distinct club memberships. Looking for better ways to engage prospects and nurture relationships with members, Cuvaison partnered with text messaging platform RedChirp. RedChirp provides a much more immediate and natural way of engaging with customers while simultaneously streamlining their busy DTC team’s workload. Because RedChirp transitions web chat requests to text conversations, the Cuvaison team could continue answering questions, booking reservations, and building relationships even after customers left their website—something their previous application wasn’t capable of. Replacing their existing web chat with RedChirp was easy, and the Cuvaison team felt comfortable using RedChirp&rsq

Text marketing platform RedChirp helps family winery Judd’s Hill engage prospects and customers to boost sales and loyalty. Text messaging delivers unrivaled immediacy, engagement, scalability, and results. Family-owned Judd’s Hill Winery has been making wine in Napa Valley for two generations, beginning with the release of its first Cabernet Sauvignon in 1989. To stay true to their personal, hands-on approach to winemaking, the Finkelstein family limits production to no more than 3,000 cases annually. Earning new and repeat customers in the competitive winemaking industry isn’t easy, especially when you’re a smaller winery with just a handful of people handling your sales and marketing efforts. Every investment has to deliver fast results without adding workload. Which is why Judd’s Hill Winery embraced text messaging platform RedChirp to help create and close more sales opportunities while also improving their customer loyalty and engagement. RedChirp&rs