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Free Webinar: Best Tools to Navigate a Tough Market

Wineries that are finding traction aren't just grinding harder. They're leaning on better tools. Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers. That's what this free webinar is...

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Crafting Winery Content That Captures New Audiences and Club Members

From blog posts and email campaigns to Instagram Reels and virtual tastings, the content you create sets the tone for how people discover, engage with, and connect to your winery. Great content isn’t just filler for your website or social media—it’s a powerhouse tool for growing your winery’s...

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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

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RedChirp Acquires Vimbibe, Expanding its Investment in the Future of Business Texting for Wineries

Napa, Calif., August 16, 2022 — Business texting platform RedChirp continues to invest in serving the unique regulatory needs and communication challenges faced by DTC wineries with the acquisition of Vimbibe. Launched in 2020 by Highway 29 Creative, Vimbibe was the first wine industry specific...

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Category: Business Development Type: Full-time Min. Experience: Some Experience Salary: $70,000 - $90,000 About Andavi Solutions Andavi Solutions provides category leading software with actionable data insights connecting partners within the beverage alcohol and consumer packaged goods industries....

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5 Tech Skills Your Sales Team Needs Now

With the peak season of OND right around the corner, now is a great time to assess your sales team's skills before the final push of the selling year. Of course, if your sales strategy isn’t already in place by Labor Day, your OND will likely fall short of your goals. But it’s not too late to take...

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Daniel Harrop Is Global Package’s New SoCal/Oregon Sales Rep

June 3, 2024 – Erica Harrop, Founder and CEO of Global Package, is thrilled to announce the addition of her son, Daniel, to the Global Package sales team. “Needless to say, Daniel has been immersed in the wine and spirits industry since childhood, and I am so happy he wanted to continue that...

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6 Things Every Independent Package Store Owner Wants and How to Give It to Them

Depending upon where you are in the country, it’s no secret that independent liquor stores are fighting for their very survival. And yet, every day of the week, wine and spirits vendors darken their doors, intending to “present” the items on their quote sheets. It can’t be easy being a package...

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Traffic Got You Down?

The reports are in, and traffic is down year on year (to date) in many regions. While all are hopeful it will return to at least 2019 levels, several WISE wineries are focusing on driving revenue beyond the tasting room. Here are three ways to drive revenue even when traffic is slow. 1. Old School...

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SMS Secrets Webinar: Successful Strategies Backed by Wine Industry Data

Event Type: Webinar

Location: Register at https://us06web.zoom.us/webinar/register/WN_IIJacCtzSnWa2IzJGEw8vA

Date: 4/30/2024

SMS Secrets Webinar: Successful Strategies Backed by Wine Industry Data

Join Jennie Gilbert, RedChirp Cofounder, and Molly Spurgin, vinSUITE Marketing Coordinator, as we unveil the secrets to leveraging text-based communication to drive sales. Learn exactly what has worked best for others, backed by insights from hundreds of wineries already utilizing SMS strategies....

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