Virtual Tastings have transformed our industry during these unprecedented times.  Being able to quickly adapt a new experience that is both compelling and convenient for our customers is critical." - Christian Gastón Palmaz, Co-Founder Palmaz Vineyards We understand that today's modern winery needs to efficiently create multiple orders and charge only one payer for virtual tastings, corporate orders and friends buying for others.    Currently serving these special, high volume customers, the typical winery is currently doing this outside of their main sales & CRM system by charging one customer for everything, and then manually creating a list of orders, then shipping to recipients.  If this sounds familiar, you are not alone.   The problem with this manual process are two-fold:  The laborious way of processing this outside of the sales system has minimal error/validation checking and is prone to processing & shipment errors T

Mitroff Consulting & Associates is pleased to announce the completion of the search for the CEO for our Client, Somerston Estate. Judd Wallenbrock accepted the position from an outstanding pool of candidates. Judd has a strong background in senior level executive roles for: Robert Mondavi, De Loach Vineyards, Michel-Schlumberger, Jessup Cellars, C. Mondavi & Family, and other well-known wineries. It was a pleasure working with Somerston and Judd on such an exciting opportunity. Judd’s leadership abilities make him well positioned to continue the success of the Somerston Estate and Priest Ranch wines.

Afternoon Brief, March 28th

New Cornell Variety Raises Grape Expectations for NYS Wine: Introducing Aravelle - a new white wine grape that was 42 years in the making. Renowned Cornell grape breeder Bruce Reisch made the hybrid by crossing Cayuga white and riesling grapes in 1981, at the start of his career...