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“The number one thing wineries need to do in 2021 to grow their eCommerce sales is utilize personalization,” says Zach Kamphuis, General Manager of Commerce7... The post Winery eCommerce Data Reveals Keys to Growing Sales appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/23/winery-ecommerce-data-keys-growing-sales?utm_source=rss&utm_medium=rss&utm_campaign=winery-ecommerce-data-keys-growing-sales Published Date:Wed, 23 Dec 2020 19:41:32 +0000 

VANCOUVER, BC – January 12, 2026 – Commerce7, the leading DTC sales platform for the wine industry, today announced the launch of Commerce7 Lite. This new entry-level plan provides small and emerging wineries with the industry-leading tools they need to scale with confidence, with an affordable price tag. For years, smaller wineries have been forced to choose between high-end systems they couldn't yet afford or entry-level platforms that lack the sophistication needed to scale. Commerce7 Lite removes that barrier, offering a flat $59 monthly fee with no transaction fees and providing access to the platform’s core suite of solutions: Point of Sale, Ecommerce, CRM, Wine Club management, Reservations, and Analytics. “Personally, I love small wineries, and at Commerce7 we wanted to give them access to great sales tools without the complexity,” said Andrew Kamphuis, President of Commerce7. “Lite removes the technical and financial barriers that o

September 16, 2025 – Vancouver, BC – With its recent acquisition of WinePulse, Commerce7 has doubled down on its commitment to help wineries sell more, build stronger customer relationships, and make smarter business decisions. Last week at C7 Innovate, Commerce7 unveiled a series of new tools designed to give wineries more insight, intelligence, and control over their direct-to-consumer (DTC) performance. “Wineries are facing real challenges right now, from shifting consumer habits to rising costs,” said Andrew Kamphuis, President of Commerce7. “We hear these struggles every day, and our focus is on supporting our clients by delivering advanced tools and insights that make it easier to adapt, strengthen customer relationships, and continue growing.” New Features Announced at C7 Innovate Include: Insights Building on the successful beta of its Insights feature in the point-of-sale, Commerce7 has now introduced a platform-wide rollout. Data driven cus

Vancouver, BC — September 9, 2025 — For years, Commerce7 has empowered wineries with tools and insights to deliver exceptional customer experiences. Today, the company is taking that mission deeper with the acquisition of WinePulse, the industry’s leading reporting and analytics solution.  With this acquisition, Commerce7 is addressing one of the biggest requests from wineries: enhanced reporting. WinePulse, founded by Remy Sabiani, has become the benchmark for DTC reporting, trusted by more than 240 wineries. Integrated into Commerce7, WinePulse will provide wineries with unparalleled visibility into their business performance, all within the modern DTC platform they already rely on.  “Our industry is facing real challenges. Consumer habits are shifting, costs are rising, and competition is intensifying,” said Andrew Kamphuis, President of Commerce7. “Transactional tools alone are no longer enough. Wineries need intelligence and clear, act

Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem. All the replays are available on our resources page, so check it all out there.  There are hours of free content, packed with tips and perspective from some of the most admired voices in the wine industry.  Only interested in the highlights? That’s cool too. We combed through the replays to find a few key nuggets to take with you into 2021. If you get tempted to absorb the full-length corresponding conversation, just click the link to make that happen. Also: If you missed it, check out part 1 of this series for more moving insight. Sound good? Let’s jump in. Optimize the “preview” text when sending client email campaigns Guest Expert: A

Vancouver, British Columbia – January 16, 2025 – Commerce7, the leading provider of direct-to-consumer solutions for wineries, today announced that its parent company Fullsteam has signed an agreement to acquire WineDirect’s SaaS division. This acquisition strengthens Commerce7’s robust platform by integrating the expertise and resources of both companies, creating an even more innovative solution designed to support the unique needs of wineries. “The merging of Commerce7 and WineDirect is a big step for the wine industry,” said Andrew Kamphuis, President of Commerce7. “With their expertise in support, we will launch 24/7 support later this year.  The additions from their programming team will allow us to develop even faster on Commerce7.  Third party partners will have a larger base of customers to build apps and extensions for.  Overall we will continue our mission of helping wineries create exceptional customer experiences&r

The Commerce7 and Avalara integration simplifies ever-changing rules and regulations for wineries, with built-in shipping verification and real-time reports. With one streamlined solution, wineries are more effectively able to mitigate risk, as well as verify and clear compliance statuses.  “We are really excited about our recent integration with Avalara Shipping Verification. It features a fast, modern API for integration, and more importantly, it is simple for a winery to get started with — no need for wineries to maintain products in multiple systems,” says Andrew Kamphuis, President of Commerce7.  When it comes to compliance, wineries are tasked with constantly monitoring the status of their orders to ensure they comply and are up-to-date with evolving shipping laws. Our integration with Avalara Shipping Verification saves time and reduces the burden for wineries. Notifications are automatically sent for each order that is submitted, providing compliance

February 4th, 2021. Capturing email addresses in the tasting room is one of the most successful ways to promote future ecommerce sales, but it does provide a point of friction in the sales process.   Commerce7 has worked with its preferred payment gateway to retrieve the email address of the guest from a global database of emails based on the credit card being used. During the payment process, after a guest pays with an integrated EMV device, Commerce7 will show a suggested email address to the sales associate.   New to the Commerce7 Platform - The Email Finder is a simple and effective way for wineries to locate guests' emails in the tasting room so that they can focus on retargeting visitors and drive repeat purchases.  "Capturing emails in the tasting room for a new guest has always put the onus on the winery staff to ask for an email. We’ve seen POS solutions like Square shift that process so that after one merchant has captured the email, the other me

February 4th, 2021. The strength of any DTC platform is how well it integrates with other systems. Commerce7’s 100% API based technology has made it seamless for 3rd parties to integrate. Today Commerce7 introduces a GraphQL API alongside its REST APIs for partners to use. “At Commerce7 we pride ourselves on our modern technology, having completely open APIs has allowed for so many different integrations into our system.  GraphQL is going to continue to push the bar,” says Andrew Kamphuis, President of Commerce7. What is GraphQL GraphQL is the latest standards in API, originally developed by Facebook, and is used at Airbnb, GitHub, Lyft, and other modern companies. When it comes to API technology, the old standard was SOAP, the modern standard is REST, and the bleeding edge is GraphQL.  Commerce7’s current REST APIs receive over 19 million API calls a week and respond on average in 85ms.  GraphQL takes the speed and API performance to the nex