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Wine Industry Advisor

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The wine industry faces real challenges—declining sales, climate pressures, regulatory hurdles—but there are solutions, and they're being shared at the 13th Annual WIN Expo on December 4. "The most successful people in the industry show up every single year," says WIN CEO George Christie. "They're open to new ideas and do not shy away from change." This article reveals why attending industry conferences isn't optional—it's essential for survival.

November 11, 2025

Learn From the Best: Tap into the Minds Shaping the Future of Wine

The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions. By Kathleen Willcox Wine sales

Wine Industry Advisor

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Younger generations are ready to embrace wine, but some strategies are more effective than others at winning them over. Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape.

October 7, 2025

Next Gen Wine: Win Over the Modern Consumer Through Influence, Identity and Occasion

Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape. By Kathleen Willcox

Wine Industry Advisor

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The future of wine country is being written by the brands innovating customer experiences and community tie-ins.

September 22, 2025

Want More Visitors? Think Outside the Bottle

The future of wine country is being written by the brands innovating customer experiences and community tie-ins. By Kathleen Willcox Wineries don't need people to just buy their wines - [...]

Wine Industry Advisor

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In today’s competitive wine market, a skilled broker can be the catalyst for expanding reach and boosting sales. Discover how the right partnership can open new markets and provide wineries with greater control over their products.

May 29, 2025

Team Effort: How a Good Wine Broker Can Ignite Sales

Finding a good national sales company / broker is becoming increasingly important in a crowded market. By Kathleen Willcox The wine market has

wine sales wine broker

Wine Industry Advisor

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Texas 2021 Harvest Report: Low Quantity, High Quality

October 27, 2021

Amid shortages, new grower contracts, and experimental varieties, Texas vintners hail the 2021 vintage as excellent. —Kathleen Willcox Texas vintners experienced a vintage filled with unexpectedly harsh weather patterns in 2021. Though harvest is only now winding down, vintners are reporting a...

Wine Industry Advisor

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Wine Industry Advisor is proud to include Polly Hammond, founder of 5forests, in its list of Most Inspiring People 2025. “Polly Hammond is the rare combination of expertise and generosity. Her marketing knowledge is deep and wide, and she is equally able to build efficient and profitable brand strategies as she is to elegantly design a website or publication."

January 15, 2025

Wine’s Most Inspiring People 2025: Polly Hammond — Driving Growth Through Strategic Digital Outreach

By Kathleen Willcox Polly Hammond has been touting the power and potential of digital marketing for decades well before most anyone in the wine

Polly Hammond 5forests Most Inspiring People

Wine Industry Advisor

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Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction.

May 28, 2024

Wine Industry Network Founder George Christie Presented with Innovator’s Award

Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction By Kathleen Willcox Innovation is a cousin […]

Wine Industry Advisor

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As the bubble craze continues, wineries across the country are embracing the trend. | Wine Industry Advisor Featured Article by Kathleen Willcox

March 7, 2025

Bubbling Up: U.S. Vintners Find Success in Fizz as Consumers Look Beyond the Expected

As the bubble craze continues, wineries across the country are embracing the trend. By Kathleen Willcox Certain things sell as much for their image as

Wine Industry Advisor

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Wine Industry Advisor is proud to include Tanya Martin, Director of Operations at Blasted Church, in its list of Most Inspiring People 2025. “Tanya has quietly made significant contributions to the British Columbia wine industry. She has been pivotal in guiding Blasted Church’s growth and success, helping it thrive in an increasingly competitive market.”

January 23, 2025

Wine’s Most Inspiring People 2025: Tanya Martin — Growing Brands Through Fire and Frost

By Kathleen Willcox Everyone responds differently to a crisis at work. Tanya Martin has, on repeated occasions, proven that she not only can

Tanya Martin Blasted Church Vineyards Most Inspiring People

Wine Industry Advisor

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Wine Industry Advisor is proud to include Kirk Lokka, Vineyard Manager of Emeritus Vineyards, in its list of Most Inspiring People 2025. “Kirk is a living legend. Over the past 50 years, Kirk has been engaged in building a better Sonoma agricultural community.”

January 22, 2025

Wine’s Most Inspiring People 2025: Kirk Lokka — Building a Better Viticultural and Economic Future for Sonoma County

By Kathleen Willcox For insiders in Californias wine business, Kirk Lokka has been a beloved figure for decades, but the detail-oriented, low-key and

Kirk Lokka Emeritus Vineyards Most Inspiring People