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Gay Wine Weekend's Multi-Venue Magic: How HipMaps Enhances the Experience
When wine, community, and celebration come together, magic happens! For the fourth consecutive year, HipMaps has had the honor of partnering with Out In The Vineyard to design a custom HipMap for Gay Wine Weekend in Sonoma Wine Country. A Weekend Worth Mapping Gay Wine Weekend (July 18-20) brings together the LGBTQ+ community for an incredible celebration across the Russian River Valley and Healdsburg. From winemaker dinners and vineyard tours to a twilight T-Dance and drag queen brunch benefit auction, this weekend packs amazing experiences across multiple locations. Why Multi-Venue Events Need More Than a Schedule With so many venues, activities, and timing considerations, attendees need more than just a schedule – they need a visual guide that helps them navigate seamlessly between experiences. The Gay Wine Weekend custom-branded map allows attendees to use the HipMaps interactive app where they: See their real-time location right on the Gay Wine Weekend HipMap so th
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Napa Pride Month returns in June 2021, featuring a variety of events scheduled with proceeds to benefit local LGBTQ organizations...

Several events planned to celebrate Napa County’s LGBTQ community members and families May 18, 2021, Napa, CA – Napa Pride Month returns in June 2021, featuring a variety of events scheduled with proceeds to benefit local LGBTQ organizations. Napa Valley LGBTQ Pride offers events all month long including the Second Annual Pride Cruise Night on […]

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How Generations Shop A Generational Guide to Customer Journeys and Shopping Habits
Let’s be real—every generation shops differently. Boomers? They’re all about the in-store treasure hunt, but Gen Z and Millennials are navigating their purchase journeys with the ease of a swipe. In a world where everything’s one click away, that in-person experience better bring something extraordinary to the table if you want to capture their attention. How Each Generation Shops According to DigiMarCon, you’re leaving money on the table if you focus only on driving sales through the tasting room. Boomers prioritize price and quality, while Gen Z and Millennials want more—think influencer recommendations, charitable connections, and community engagement. It’s not just about the product anymore; it’s about the vibe around it. When it comes to what influences purchasing decisions, each generation has its own quirks. Boomers, ever-practical, still base their choices mostly on price and quality. But our younger friends, Gen Z, and Mille
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Intrinsic Wine Co. Announces Exciting Partnership with GLAAD
WOODINVILLE, Wash. (February 22, 2021) – INTRINSIC Wine Co. is proud to announce its partnership with GLAAD, the leading LGBTQ+ media advocacy organization.  We are excited to partner throughout the year on special events, in store promotions and social campaigns together.  “For over 35 years GLAAD has been the leader in their space, shaping how people […] The post Intrinsic Wine Co. Announces Exciting Partnership with GLAAD appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/02/22/intrinsic-wine-co-announces-exciting-partnership-with-glaad?utm_source=rss&utm_medium=rss&utm_campaign=intrinsic-wine-co-announces-exciting-partnership-with-glaad Published Date:Mon, 22 Feb 2021 19:25:59 +0000 
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The partnership is in collaboration with Equality Vines, the world’s first cause wine portfolio dedicated to equality for all, and the wines are carefully crafted by Rack & Riddle, the number one custom sparkling wine producer in the U.S.

The GEMS sparkling wine collection honors Dubrows four children, some of whom are LGBTQ+, with her husband Dr. Terry Dubrow.

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12 Things Distributors Do for Their Supplier Partners (but Don’t Always Get Credit)
Wine and spirits distributors do not always get full credit for their myriad of services offered.  With portfolios bursting at the seams, their role in the 3-tier system is difficult. We at Andavi Solutions would like to recognize some of the critical functions distributors perform on behalf of their supplier partners.  1) Training and Education Distributor sales teams include some of the most highly trained professionals in the industry. The training opportunities distributors provide are not solely for internal stakeholders. They also play a critical role in the education and training of their supplier partners.  It is sad but true to say that many brand owners do not properly train their people, and by default, distributors end up picking up the slack. Another vital area of training distributors provide is forecasting and inventory management (more on this below).  Distributors do a lot of staff training (far more than most suppliers), and they don&rs
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𝑾𝒊𝒏𝒆 𝑰𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝑨𝒅𝒗𝒊𝒔𝒐𝒓 𝒊𝒔 𝒑𝒓𝒐𝒖𝒅 𝒕𝒐 𝒊𝒏𝒄𝒍𝒖𝒅𝒆 𝒘𝒊𝒏𝒆𝒎𝒂𝒌𝒆𝒓 𝒂𝒏𝒅 𝑳𝑮𝑩𝑻𝑸+ 𝒂𝒅𝒗𝒐𝒄𝒂𝒕𝒆 𝑨𝒂𝒓𝒐𝒏 𝑳𝒊𝒆𝒃𝒆𝒓𝒎𝒂𝒏 𝒐𝒏 𝒊𝒕𝒔 𝒍𝒊𝒔𝒕 𝒐𝒇 𝑴𝒐𝒔𝒕 𝑰𝒏𝒔𝒑𝒊𝒓𝒊𝒏𝒈 𝑷𝒆𝒐𝒑𝒍𝒆 𝟮𝟬𝟮𝟰.
“Aaron is a quiet, driving force in Oregon’s wine business,” says wine consultant and Wine Industry Advisor scribe Carl Giavanti. “He is quick to give credit to others in the industry and on his team, while deserving much [of it] himself. His leadership and altruistic approach to nonprofits, diversity and volunteerism are unparalleled.”

By Kathleen Willcox   As any CEO (or parent) worth their salt knows, going out and doing the thing — instead of pontificating about the importance of going out and […]

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For Women’s History Month Support Women in Beverage Alcohol Industry
Happy Women’s History Month! As a female CEO in both the technology space and beverage alcohol industry, I am incredibly proud of this company and its dedication to women in our industries. LibDib’s staff is made up of 45% women. So yay to LibDib and thank you to all the amazing women staffers that contribute to everything we do AND to the men that work with them and support us every step of the way.  It has been widely known (and reported) that the beverage alcohol business, especially at the wholesaler level, has been historically dominated by men. I remember my first WSWA event in 2017. Outside of female models pouring at booths on behalf of suppliers, there were maybe 25 women there. It was a sea of men on the wholesaler side. As a first-timer to the conference, it was very noticeable to me but not something I wasn’t familiar with based on my past experiences working at my family’s winery. As a Maker rep, I dealt with very few women in distrib
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Equality Vines Releases Five-Year Anniversary Edition of the Decision Pinot Noir Bottled in Conjunction with Russian River Vineyards
Proceeds from the 2018 Russian River Pinot Noir support Lambda Legal to help defend the civil rights of LGBTQ+ people and people living with HIV Guerneville, CA — November 16, 2020 — In celebration of the fifth anniversary of marriage equality in the United States, Equality Vines, the world’s first cause wine portfolio, has released the […] The post Equality Vines Releases Five-Year Anniversary Edition of the Decision Pinot Noir Bottled in Conjunction with Russian River Vineyards appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/16/equality-vines-five-year-anniversary-pinot-noir?utm_source=rss&utm_medium=rss&utm_campaign=equality-vines-five-year-anniversary-pinot-noir Published Date:Mon, 16 Nov 2020 19:35:26 +0000 
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