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La Crema Is Off to the Races with the Launch of Its Sonoma Coast Experiential Tour 
SONOMA COUNTY, Calif. (April 28, 2021) – La Crema Winery is pleased to announce the launch of its Sonoma Coast Experiential Tour at a series of highly-anticipated Thoroughbred horse racing events this summer. The winery looks forward to leading the pack with the return of its innovative pop-up tasting room, which will provide new and […] The post La Crema Is Off to the Races with the Launch of Its Sonoma Coast Experiential Tour  appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/la-crema-sonoma-coast-experiential-tour?utm_source=rss&utm_medium=rss&utm_campaign=la-crema-sonoma-coast-experiential-tour Published Date:Wed, 28 Apr 2021 19:00:53 +0000 
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Churchill Downs Racetrack, Kendall-Jackson, and La Crema Announce Multi-Year Partnership
The Jackson Family’s Legacy in Superior Winemaking and Thoroughbred Horse Racing Come Together on Global Stage SONOMA COUNTY, Calif. (March 16, 2021) – Barbara Banke, Chairman and Proprietor of Jackson Family Wines, the family-owned wine company that founded Kendall-Jackson winery in 1982, and Churchill Downs Racetrack, proudly announce a four-year partnership in which Kendall-Jackson and La Crema are the Preferred […] The post Churchill Downs Racetrack, Kendall-Jackson, and La Crema Announce Multi-Year Partnership appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/16/churchill-downs-kendall-jackson-la-crema-partnership?utm_source=rss&utm_medium=rss&utm_campaign=churchill-downs-kendall-jackson-la-crema-partnership Published Date:Tue, 16 Mar 2021 18:07:49 +0000 
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Automated quality control in the lab helps save you time!
SPICA has found a terrific home at La Crema Winery in Windsor, CA!  Thank you for your continued trust in us to support QC in your lab.  We are so happy your Y400 has a new friend to make your lab work easier and more efficient!
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Serious wine culture, often seen as a mainstay of the crusty ultra-white country club elite, is generally not associated with youth-driven or progressive circles. Which is why the wine industry’s pivot to leveraging the now decades-long link between basketball — young, hip, diverse — and wine is so brilliant.

Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox  The business of selling anything, from widgets to wine, to a younger generation often requires […]

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Please Join Us in Dedicating This Year's North Coast Wine Challenge to Bill Hayes.
In Dedication to Bill Hayes - Judge The Press Democrat North Coast Wine Challenge along with its intimate team of judges are saddened by the recent loss of much-loved fellow judge Bill Hayes. Bill was one of the core judges for the past 5 competitions and his expertise, knowledge, experience, and friendliness will be very much missed. Says Daryl Groom Chief Judge “Bill was always top of my list to invite back every year. He had a great palate but more importantly he just got along with everyone. He is a judge you could put on any panel as he loved and appreciated all wines and simply got along with everyone. He was always happy and smiling and at the end of every competition made sure he came and thanked me for having him and how much he enjoyed himself. He was often the last one to leave, always being around and volunteering for any Gold Medal judge offs for Best of Class. He oozed passion, respect, and kindness.                   &
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Afternoon Brief, April 28th
Yellow Tail and Casillero Del Diablo Remain the World’s Most Powerful Wine Brands Amid a Picture of Eroding Brand Equity for Wine Brands Worldwide: Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine Intelligence Global Wine Brand Power Index reveals an industry-wide erosion of brand equity arising from the disruption to shopping and consumption patterns experienced during the Covid era, which may take some time for brand owners to restore... The post Afternoon Brief, April 28th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/04/28/afternoon-brief-1853?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1853 Published Date:Wed, 28 Apr 2021 21:42:41 +0000 
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Afternoon Brief, March 24th
5 Women Leaders Helping Wineries to Be Successful: The wine industry draws people passionate about their work, whether they are growing grapes, making wine or supporting those who do. These five wine industry women share that passion, providing high-quality products, equipment and services to enable wineries to do what they do best — create great wines... The post Afternoon Brief, March 24th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/24/afternoon-brief-1828?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1828 Published Date:Wed, 24 Mar 2021 21:55:41 +0000 
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Today's wine business news for wine industry professionals...

The uproar surrounding the news report that Constellation Brands, once the second largest wine company in the United States, was trying to sell its remaining wine brands wasn't surprising. But as shocking as the news may have seemed, it's just one more sign that the US wine business has changed significantly over the past several years...

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