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Stop Spray-and-Pray: 5 Wine Customer Segments That Drive Growth Now

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC...

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Unlock Wine Club Growth: 2025 Symposium Agenda Reveals Retention & AI Strategies

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations. Taking place online on...

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Michigan Riesling and California Rosé Share Top Honors March 1, 2021 (Santa Rosa, Calif.) -- On a crisp midwinter day, 24 judges met to determine a winner in the International East Meets West Wine Challenge. For the first time in its storied history, two wines tied for top honors. A 2019...

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Event Type: Webinar

Location: Online

Date: 4/16/2025

Join Laura Simons, founder of Simons DTC Consulting, for an insider’s guide to crafting a customer journey that drives loyalty and sales. Learn why every touchpoint— from the first sip to the hundredth purchase—matters, and how a well-mapped communication strategy can turn casual buyers into your...

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