After years of giving special gifts with each club shipment, the Firestone team tried Awtomic’s new feature that allows you to give subscribers the option between multiple gift choices as a reward with the Moments feature. Micaela set up a moment that lets each member pick between a trucker hat and...

Designed for the Evening. Some bottles don’t just hold the product — they set the mood before it’s even opened. This mulled wine label is built around atmosphere. A deep midnight surface becomes the canvas for layered screen printing — stars scattered across the glass, a silhouetted landscape...

Premium Sparkling. No Wait. Now available: Carneros Brut Rosé Sparkling Shiners (Méthode Traditionnelle) — a premium, ready-to-bottle opportunity for wineries and brands looking to bring sparkling wine to market quickly. Crafted using the traditional method (the same process used in...

Over the past couple of months, I’ve been spending more time working with Washington wineries on Shopify POS, both in planning and now inside live tasting room environments. One thing that’s become pretty clear: It’s not really about the POS. Most of the early questions are about wine club or how...

Build Your Blend Around Napa Cabernet Now available: 2024 Napa Valley Cabernet Sauvignon — a cornerstone varietal and a strong opportunity for wineries sourcing premium red wine as blending and bottling plans take shape. The 2024 Napa vintage is showing bold flavor, deep color, and strong...

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has...

Wooden pallets have been a mainstay of wine operations and manufacturing for generations. But in today’s difficult economic environment, even wineries that are hesitant to experiment with alternatives are considering cost-saving alternatives. One of these options is recycled, recyclable plastic...

The Geographic Information System Advantage The Ray Carlson & Associates, Inc. business model includes an experienced Geographic Information System (GIS) division which serves to enhance the company’s leadership position among land surveying companies. A geographic information system is a blending...

Most wineries don’t have a promotion volume problem. They have a promotion design problem. When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patterns start to appear. Not because those promotions are trendy or copied from competitors, but because...