Fruitful Innovation Can Lead to Tax Benefits Napa has never had the luxury of standing still. This valley adapts. When the weather shifts, growers adjust. When consumer preferences change, winemakers experiment. New rootstock. New clones. Different planting locations. New production techniques....

Trying to run an effective and efficient business without strong leadership is a practice in futility, but spotting leadership qualities isn’t exactly easy either. Even with lots of on-paper qualifications and potential experience, at the end of the day it’s the actions, mindset, and impact they...

We’re not debating calories or whether that charcuterie board counts as an appetizer or dinner. We're talking about the IRS tightening the rules for deductible meals. Starting January 1, 2026, some winery meals that have historically been deductible will become completely nondeductible. Same...

Vineyard irrigation has a familiar frustration. You can do everything right and still end the day wondering whether each set actually ran the way you intended. A stuck valve, a pressure issue, a line break, or a simple timing miss can quietly turn into wasted water, uneven blocks, and unnecessary...

Before you dive into the details, here are the nine questions every winery owner should be asking. These will help you focus on key issues and quickly determine if you are getting the information you need to make timely decisions about your winery. The Questions Are we capitalizing the right costs...

The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. More pressure for industry to put sustainability at...

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta...

Agriculture is a tough business and the rigorous demands of viticulture management requires durable, precision-engineered vehicles capable of traversing diverse landscapes, coping with unpredictable weather and efficiently managing structured vineyard layouts. Can-Am, an iconic brand of BRP Inc.,...

For wineries, year-end is not simply an accounting exercise. It is the point at which financial discipline either shows up or years of small compromises finally catch up. Too many wineries treat year-end close as a compliance task: get the books to the tax preparer, have them file the returns, move...

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...