Event Type: Webinar

Date: 4/22/2026

You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first...

We are certainly living in different times—times that are difficult to predict and even harder to plan for. Challenges originating far outside our professional world are quickly impacting our day-to-day operations and, ultimately, your business. Throughout 2026, suppliers across the industry have...

by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calendar, which is governed by the monthly cycles of the moon, the New Year is on the […] The post...

eCELLAR's The Pulse: Making the Most of the Tasting Room Visit with Liz Mercer Date: April 22, 2026 Time: 10:00 AM to 11:00 AM PT Registration: https://us06web.zoom.us/webinar/register/WN_D2JERMtnSdWzc0gkAaas4Q In the first session of this two part series, Beyond the Tasting Room, we explored how...

In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbringing, including writing a children’s book inspired by her father’s crane research, to her...

Fess Parker Winery is pleased to announce the promotion of Elizabeth Cooper to National Sales Director. Having focused previously on the East Coast and Midwest regions, Cooper’s new role will cover the entire country. As an Advanced Sommelier who has sat for the Masters’ level examination, Cooper...