by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calendar, which is governed by the monthly cycles of the moon, the New Year is on the […] The post Planning a Virtual Wine & Food Pairing for the Chinese New Year appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/28/planning-virtual-wine-food-pairing-chinese-new-year?utm_source=rss&utm_medium=rss&utm_campaign=planning-virtual-wine-food-pairing-chinese-new-year Published Date:Thu, 28 Jan 2021 19:37:58 +0000 

In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbringing, including writing a children’s book inspired by her father’s crane research, to her groundbreaking achievement as the first woman in California to earn the Master of Wine title, Liz’s story is one of passion and perseverance. She reflects on her transition from the corporate world to teaching at Sonoma State University and her love of exploring regional wine cultures while traveling the U.S. and abroad. Tune in to hear how Liz’s dedication to education, innovation, and listening to life’s opportunities has shaped her remarkable career in wine.

Turning the Tables on Dr. Liz Thach, MW

By Carl Giavanti Dr. Liz Thach, MW, is a freelance wine writer, wine market expert, researcher, educator and consultant based in California’s Napa and Sonoma counties. She is an award-winning […]

Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Carl GiavantiDoes media coverage really help sell wine?  That’s the question the roundtable of top wine journalists and PR experts will set out to answer in Mastering Modern Media: How to Secure & Leverage Media Coverage That Drives Sales, one of the first sessions at the May 14th Wine Sales Symposium in Santa Rosa, CA. Moderator Carl Giavanti, a winery publicist and author of Wine Industry Advisor’s interview series, Turning the Tables, will lead the panel discussion by asking six questions about the benefits and pitfalls of media coverage.   What role does media coverage play in helping drive awareness and, ultimately, sales? “It’s always been about storytelling,” says Giavanti, “and even more so today when there’s so much competition, variety and options for adult beverages. Y

Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, as it was in Coco’s time, is not essential but continues to be highly desirable and prestigious because of the quality, price, and prestige it confers on its consumers.  However, when it comes to marketing, luxury brands are like any other brand. They market themselves to those who can afford to buy them and those who aspire to own something, anything, created by them. Like all brands, they battle for share of mind and wallet. 93% of Consumer Engagement with Luxury Brands Occurs on Instagram (Source: Digimind) COVID accelerated a trend already in the making – the economy saw a massive shift to eCommerce, and marketing shifted accordingly to digital platforms. Not surprisingly, luxury fashion, jewelry, cars, and retail brands were the first to commit to social media. They i

Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based on extensive research on luxury products and wines specifically, and includes interviews with luxury wine producers, experts, and consumers alike. I thought it would be helpful to give our readers some of the highlights and to compare their work with our own thoughts on marketing to affluent wine consumers. (Here is the full webinar for those that are interested—many thanks to LuxeSF and Alf Nucifora for putting this together!) These are five insights worth noting: Insight #1: To be defined as a luxury wine, it must have 6 specific qualities.  Luxury wine brands are defined as wines that are (1) of high quality, (2) come from a special place, (3) have a sense of scarcity about them, (4) sold at an elevated price, and provide both (5) pleasure and a sense of (6) privilege.&nbs