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Marketplace Roundup: March 2026 Edition
2025 Dry Creek Valley — Cabernet Sauvignon This excellent bulk wine listing features over 8,600 gal. of 2025 Dry Creek Valley Cabernet Sauvignon from Lytton Manor Vineyard, a site known for its certified organic farming and deep-rooted commitment to sustainable viticulture. Grown in one of Sonoma County’s most sought-after Cabernet regions, this offering reflects the balance, structure, and varietal purity that Dry Creek Valley is known for — delivering fruit well-suited for premium standalone bottlings or strategic blending programs. Backed by a long-standing reputation for quality and consistency, Lytton Manor Vineyard provides both pedigree and transparency, with direct access to availability details and grower insights through the listing. Whether you’re sourcing fruit for your core program or exploring new vineyard partnerships for the future, this is an opportunity to secure Cabernet Sauvignon from a trusted and proven source: View Listing Good Wine
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Wine Data Literacy: Is This Our Most Important Skillset for the Future?
We first wrote about the phrase "data literacy" a few years ago, in 2021, to announce our creative partnership with Valerie Logan and The Data Lodge. The phrase has picked up currency since then, and you may have heard it dropped into conversations particularly about AI. I've come to believe that data literacy is one of the most important skillsets that the wine industry can adopt, as we navigate the rapidly changing landscape of technology and data analytics. I'll share more about Enolytics' efforts on this front soon, including a widely available course dedicated to wine data literacy. In the meantime, let me ask you a few questions. Do you consider yourself "data literate"? Do you use data regularly in your role in the wine world? What would you like to know more about, when it comes to data? I'd sincerely like to know your answers to these questions. It's become all the more important since that first Enolytics 101 on the topic back i
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NEW on the WIN Marketplace: Bent Tree Lodge and Cairn View Winery
On The Market: Bent Tree Lodge and Cairn View Winery, North Georgia’s Premier Winery and Event Destination Now on the market: Bent Tree Lodge & Cairn View Winery — a premier winery and event destination located in the heart of North Georgia wine country. This unique property combines a working winery with a hospitality and event venue, offering a turnkey opportunity for operators looking to step into an established wine and tourism business. Properties like this are rare and represent the kind of opportunities the WIN Marketplace is designed to bring to the industry. 👉 Explore the listing and connect directly with the seller The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like Bent Tree Lodge & Cairn View Winery highlight how the platform helps bring unique winery and vineyard real estate opportunities to industry buyers. For entrepreneurs and investors looking to step into an established wine and hospitali
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Summer Winery Marketing Strategies to Boost Sales
Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku
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Wine Road Elects Six New Board Members, Including New President
Wine Road Elects Six New Board Members, Including New President Infusion of leadership marks one of the largest board transitions in recent years Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination. The newly elected board members are: Julie Pedroncelli St. John, President, Pedroncelli Winery As a third-generation member of one of Sonoma County’s iconic Italian winemaking families, Julie brings decades of experience and deep roots in Dry Creek Valley. Pedroncellis have farmed the region s
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Online Event: Learn to "Speak Data" at Your Winery

Event Type: Seminar

Location: Online

Date: 4/28/2021

Online Event: Learn to "Speak Data" at Your Winery
Learn to “speak data” at your winery Online conversation featuring: Cathy Huyghe from Enolytics and Valerie Logan from The Data Lodge REGISTER HERE “On the Spot” live event – April 28th 10am PST | 1pm EST  How to use data to better communicate and sell more wine. Does your winery speak data? You DO, but maybe you don’t know it. Our panel is here to help the wine industry build literacy in this essential topic. Don’t miss it! (Especially if you think you aren’t a data person.)  
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The International Wine Tourism Conference (IWINETC), the most established global wine tourism conference and trade event for the wine and culinary tourism industry, has announced the destination and dates of its 13th edition, which will take place at the brand new 5* The Lodge Wine & Business Hotel 26 & 27 October 2021...

The International Wine Tourism Conference (IWINETC), the most established global wine tourism conference and trade event for the wine and culinary tourism industry, has announced the destination and dates of its 13th edition, which will take place at the brand new 5* The Lodge Wine & Business Hotel 26 & 27 October 2021. August 23rd – […]

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Pinterest Predicts: 7 Trends Wineries Must Leverage in 2025
Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room. Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve. Why Pinterest Trends Matter for Wineries Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration.
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As part of their commitment to producing thoughtfully sourced, high-quality wines from family-owned organic vineyards, Acre Wines owners, Mike and Talley Henry are pleased to announce their foray into the Mendocino AVA with the release of their 2021 Old Lodge Cabernet Sauvignon ($34) and 2022 Old Lodge Chardonnay ($28)...

NAPA (August 29, 2023) As part of their commitment to producing thoughtfully sourced, high-quality wines from family-owned organic

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Wine Sensory Workshop for VIN 266 and the Public

Event Type: Seminar, Tasting

Location: Geneva on the Lake, Ohio

Date: 3/18/2023

Wine Sensory Workshop for VIN 266 and the Public
Join VESTA Resource Center for the Sensory Evaluation Of Wine Workshop at Kent State University Ashtabula Viticulture and Enology program. March 18-19, 2023 at The Lodge at Geneva-on-the-Lake, Ohio. Featuring world-renowned wine expert, educator, and judge Zoran Ljepovic. This two-day workshop, sensory-intensive, will leave attendees feeling more confident in identifying production problems of faults and defects as they happen in the cellar. Attendees will expand their knowledge of wine styles and common wine descriptors which will help winemakers fine-tune their wines. Register and Learn More at www.Kent.edu/Ashtabula/Wine ksua_sensory_eval_wkshop2023_5X7.pdf
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