Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard. And yet, here we are — 2025 — squinting at billbacks for hours on end and sending reps to visit every retail account like the entire...

Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and...

Trying to run an effective and efficient business without strong leadership is a practice in futility, but spotting leadership qualities isn’t exactly easy either. Even with lots of on-paper qualifications and potential experience, at the end of the day it’s the actions, mindset, and impact they...

Event Type: Tasting

Location: Sonoma County, CA

Date: 1/17/2026

Step into the magic of Winter Wineland, where the Wine Road transforms into a true wonderland. Imagine cozying up with friends and family, your favorite wines in hand, as you breathe in the crisp winter air and take in the vineyard views—nature’s perfect art, with neatly pruned vines resting...

The countdown is on, our Holiday Open House & Marketplace is less than 1 week away, happening Saturday, November 22nd from 11AM to 3PM! We’re thrilled to welcome back some of your favorite Grand Cru member wineries and craft artisans, along with a few new faces you won’t want to miss. Returning...

Team meetings don’t always go the way we want. People talk over each other, others stay silent, and decisions somehow don’t get made. That’s where a skilled facilitator comes in. At The Personnel Perspective, we’ve been helping businesses like yours run smoother, more productive meetings for nearly...

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta...

The Sonoma County airport is named for him, so is a museum and ice rink. Peanuts creator Charles M. Schultz spent 42 years living and working in Sonoma County, with “It’s the Great Pumpkin, Charlie Brown” one of his most famous works. Schultz, during his lifetime, kept an airplane at the airport...

We’re excited to share that Sonoma County Winegrowers’ 2025 Grape Camp was recently featured in The Wall Street Journal! Hosted from September 28 – October 1, Grape Camp brought guests into the heart of harvest for an unforgettable, hands-on immersion in Sonoma County wine country. Attendees met...