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Wine Industry Advisor

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Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. Her articles have appeared in Wine Industry Advisor and Wine Enthusiast.

February 22, 2024

Turning the Tables on Melanie Young

By Carl Giavanti Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. […]

wine writer Turning the Tables Melanie Young

Wine Industry Advisor

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Congratulations to Doug Frost, Owner of Ecolands Winery, for being selected as one of Wine's Most Inspiring People.

February 23, 2026

Wine’s Most Inspiring People: Doug Frost, MS, MW — A Veteran Wine Educator Turns Washington Vintner

By Melanie Young Many industry professionals would gladly rest on their laurels after becoming only one of four individuals* in the world to achieve both

Wine Industry Advisor

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Recent changes allowing wine advertising on the TikTok social media platform have opened new doors to gain traction with enthusiastic — and younger — drinking age consumers.

October 18, 2024

Ready for a Seasonal Sales Boost? Create a Winning TikTok Campaign

The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing

Wine Industry Advisor

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Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often overlooked or under-budgeted in wine marketing. Now is the time to reprioritize.

October 7, 2024

Break Barriers and Build Relationships with Multicultural Consumers

To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is

Wine Industry Advisor

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With thousands of SKUs in the marketplace, the competition for selling your wine is tough. Add to this challenge a decline in wine consumption, according to industry reports, and it’s an uphill battle for wine brands everywhere, regardless of size or reputation.

June 12, 2024

Gatekeepers of Wine: What They’re Buying and Trends They’re Watching

What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young With thousands of […]

Wine Industry Advisor

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Wine features prominently in many television and film productions, and placing brands in these shows can deliver millions of viewers — each one a potential customer. So how do you make sure your wine gets the role?

October 30, 2023

Lights, Camera, Action! Land Your Brand in TV and Film

Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving

Wine Industry Advisor

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Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. Here are tips to get the most from wine sponsorships.

October 6, 2023

Engage Your Customers and Build Relationships Through Event Sponsorships

Sharing an experience creates new and loyal customers. By Melanie Young Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s more, […]

event sponsorship

Wine Industry Advisor

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“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne cork. And, much like sparkling wines, there are different influencer styles. Many wine experts are considered “influential,” but not all are “influencers.” Marketing experts sum up the difference in three words: “social media engagement.”

September 5, 2023

Beyond the Numbers: Building a Successful Wine Influencer Collaboration

Consider how an influencer will relate to your brand image and customers. By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop […]

wine influencer social media metking

Wine Industry Advisor

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Familiarization (aka “fam”) trips are an effective way to introduce media and trade to a wine region and its producers. Like any organized tour, there are multiple moving parts and personalities. Every host wants things to run smoothly and produce tangible results. Here are some expert tips to make that happen.

August 9, 2023

Hosting a Successful Media Fam Trip: Experts Weigh in on What Works

Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”) trips are an effective […]

Wine Industry Advisor

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Building a strong workforce is essential for many industries, including wine, especially with employees re-evaluating their lives and career priorities as a result of the COVID-19 pandemic.

January 18, 2022

Wine Industry Needs to Ramp Up Recruitment in Competitive Job Market

HR experts discuss key techniques to recruiting and maintaining a strong wine business team. —Melanie Young Building a strong workforce is essential for many industries, including wine, especially with employees […]

wine jobs recruitment