Market slow; older stocks skew availability picture In this month’s Global Market Report, all countries are united in reporting the symptoms of an industry entering the fourth year of a challenging environment: late loadings, late payments, cashflow shortages, and vineyard removals. Already...

Design Your Own Custom AI Concierge for FREE Affordable pricing starts @ $69/mo Websites, not tasting rooms, are the first point of contact for most consumer journeys. Still, too many merchants greet website visitors with pretty pictures and pushy pleas to share personal contact info before they’re...

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago. But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good...

DEADLINE EXTENDED! We had a baby last week! That kinda messed up my schedule, so we decided to extend the deadline for this awesome giveaway while I catch up on sleep work! - Matt We've partnered with Honeycomb Credit to give one lucky winner a $2,500 BarrelsDirect.com Shopping Spree! For more info...

ProWein is a leading international trade fair for wine and spirits that have taken place in Dusseldorf, Germany, every March since 1994. The trade fair is organized by Messe Dusseldorf, which, together with ProWein, follows the concept of providing an international overview of the wine. During the...

What To Make Of The Online Advertising Crash. As we’re planning with our clients for 2023, one question frequently popping up is the viability of Meta (the company that owns Facebook, Instagram, What’s App, and Messenger) and Google as advertising platforms. We understand the scrutiny, as 2022 has...