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Making the Most of the Tasting Room Visit

April 10, 2026

Event Type: Webinar

Date: 4/22/2026

You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first...

Tasting Room Hospitality WISE

Liberation Distribution, Inc.

News

BeOnePassion Taps LibDib for Distribution Expansion Across Four U.S. Markets

April 9, 2026

Michigan-based boutique wine brand brings its signature Gewürztraminer and curated tasting experiences to Illinois, DC, Maryland, and California Traverse City, MI and SAN JOSE, CA — April 9, 2026 — BeOnePassion, a Michigan-based boutique wine brand known for its vibrant Gewürztraminer and...

Gewürztraminer wine three-tier distribution distribution craft wine

Vineyard Team

News

Softer Ways to Fight Fungus | Sustainable Story

June 12, 2025

Fungal pressures are complex in Michigan State’s humid continental climate. Andy Fles, Vineyard Manager at Shady Lane Cellars, uses a fungicide program that's about 50% organic, but he wondered if even softer products could keep diseases at bay. Andy got a Sustainable Agriculture Research and...

Vineyard Team SIP Certified Certified Sustainable Shady Lane Cellars Michigan Wine Powdery Mildew sustainable pest management sustainable winegrowing

Wine Industry Advisor

Link

The wine industry has been increasing efforts to close its diversity gap in recent years. Many initiatives among wine brands and organizations have been implemented to offer resources, mentorship and opportunities to diverse racial and cultural populations...

October 11, 2024

Space for All: Living the DREAM with Michigan Wine (Expert Editorial)

The Michigan Wine Collaborative is committed to increasing inclusion and access. By Emily Dockery The wine industry has been increasing efforts to close

Michigan Wine Collaborative

Wine Industry Advisor

Link

The Michigan Wine Collaborative (MWC) is thrilled to announce a second partnership with Certified American Grown for the 2024 Field to Vase Dinner at Creekside Growers in Middleville, Michigan...

August 13, 2024

Michigan Wine Collaborative Partners with Certified American Grown for Field to Vase Dinner

August 13, 2024 - The Michigan Wine Collaborative (MWC) is thrilled to announcea second partnership withCertified American Grownfor

Michigan Wine Collaborative

Wine Industry Advisor

Link

A collaboration between Michigan and New York wine industries is a testament to the adage, “A rising tide raises all ships.”

August 8, 2024

VineBalance: Michigan and New York Collaborate on a New Sustainability Initiative

A collaboration between Michigan and New York wine industries is a testament to the adage, A rising tide raises all ships. By Emily Dockery

Michigan Wine Collaborative New York Wine and Grape Foundation Cornell Cooperative Extension New York Department of Agriculture VineBalance Sustainable Viticulture Program

Wine Industry Advisor

Link

The Michigan Wine Collaborative announces the DREAM launch scheduled for February 24th and 25th. The Michigan Wine Collaborative’s Inclusion and Expansion Committee is releasing a wine that will provide seed funding for the Inclusion and Expansion Education Fund...

February 15, 2023

Michigan Wine Collaborative Announces the DREAM Project Launch Events

February 15th - The Michigan Wine Collaborative announces the DREAM launch scheduled for February 24th and 25th. The Michigan Wine Collaboratives

Michigan Wine Collaborative

Wine Industry Advisor

Link

The Michigan Wine Collaborative proudly announces the release of The DREAM wine. The Michigan Wine Collaborative’s Inclusion and Expansion Committee will release a wine that will provide seed funding for the Inclusion and Expansion Education Fund...

January 27, 2023

Michigan Wine Collaborative Announces The DREAM Project Wine Release

January 27th - The Michigan Wine Collaborative proudly announces the release of The DREAMwine. The Michigan Wine Collaboratives Inclusion and

Michigan Wine Collaborative

Wine Industry Advisor

Link

The Michigan Wine Collaborative proudly announces the release of The DREAM wine...

January 24, 2023

Michigan Wine Collaborative Announces the DREAM Project Wine Release

January 24, 2022 Traverse City, MI: The Michigan Wine Collaborative proudly announces the release of The DREAM wine. The Michigan Wine Collaboratives

Michigan Wine Collaborative

Wine Industry Advisor

Link

May becomes the official start to tasting season and offers a chance to promote Michigan wine events to residents while also persuading out-of-staters to consider the state as a wine destination. | WIA Featured Article by Paul Vigna

May 5, 2022

Michigan Wine Month: Showcasing Growth and Progress in America’s Mitten

By Paul Vigna Matt Killman is a winemaker at Cool Climate Consulting in Petoskey, Mich., located in the Tip of the Mitt American Viticultural Area (AVA), the state’s newest growth […]

Michigan Wine Month