The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: the wine industry is not in a temporary downturn, it is undergoing a structural reset. We are deep into this adjustment but there is still work to be done. Declining consumption, excess...

A Time for Reflection & Collaboration By Steve Fredricks As the 2024 harvest concludes, the Thanksgiving holiday approaches, and the year draws to a close, it's a natural time for reflection and giving thanks. While it's easy to get caught up in the current negativity caused by slow consumer sales...

2024 may well be one of the most challenging years in recent history for the American wine industry. Let’s change that. Multiple Alarm Bells At the recent Unified Wine & Grape Symposium in Sacramento, several prominent experts in various fields sounded the alarms during the enormously popular...