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Dealcoholized Wine Isn’t Just Less Alcohol. It’s a New Formulation Challenge.

As demand for non-alcoholic wine continues to grow, more producers are exploring dealcoholization as a way to expand their portfolios. But removing alcohol is only the first step. The real challenge lies in what comes next. Alcohol plays a critical role in a wine’s structure, balance, and sensory...

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Segmentation Strategies for Wine Clubs: One List Doesn’t Fit All

Every member of your club is not exactly the same. So why are you treating them that way? The typical winery sends identical emails to every member of their club, from the first-time joiner who discovered you last weekend to the loyal patron who's been with you for a decade. The result? Generic...

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The Forest Effect: How French Forest Origins Shape the Sensory and Chemical Evolution of Wine

Introduction Coopers have long recognized the importance of forest origin in shaping the sensory qualities of wine, yet relatively little research has been conducted to understand the underlying factors driving these effects. With access to oak sourced directly from several prestigious and...

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SEO for Wineries: How to Optimize Your Website for New Traffic and Wine Club Growth

Search Engine Optimization (SEO) is the key to unlocking consistent, high-quality traffic to your winery’s website. Whether you want to grow your wine club, drive more eCommerce sales, or bring visitors to your tasting room, a well-optimized website ensures your business is discoverable to...

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Roy Chapin, 4 Winds Winery - WiseConn Testimonial

In regions like Napa, irrigation automation is more than just a tool—it’s essential for ensuring the health and quality of the vines. 🍇 Roy shares how transparency in automation has transformed his vineyard management: “Having transparency in our automation systems has allowed us to develop better...

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2024 Harvest Challenge Wine Competition Announces Winners

Two K Farms Cidery and Winery 2022 Bubbly Riesling Takes Top Honors November 15, 2024 — Winners have been announced in the 2024 Harvest Challenge Wine Competition. After two spirited days of judging,Two K Farms Cidery and Winery 2022 Bubbly Riesling took the top prize. It was also awarded Best of...

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Watch Where You're Going: Aligning Your KPIs With Your Goals

What’s the opportunity cost of stopping to ingest another piece of content? Two sentences in, are you gripped with a guilty impulse to reach for your phone or keyboard and start making calls instead? I’d like to redirect your energy so that your success in sales isn’t random or acute, but...

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Boosting Your Winery’s SEO: A Guide to Online Success

In today’s digital age, having a solid online presence is essential for businesses of all types, including wineries. Search engine optimization (SEO) is crucial for attracting organic traffic and increasing visibility in search engine results. By implementing effective SEO strategies, your winery...

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Fall Tank Special: $50 Toward 1st Month's Rent for Select Terms or 10% Discount on Select Sizes

FALL TANK SPECIAL $50 toward 1st month’s rent for select terms or 10% discount on select sizes. Offer ends November 30, 2020. Manufactured to be working containers, Container Logic tanks allow for flexibility in the brewing and fermentation process. With options including Single Wall,...

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NEW YEAR TANK SPECIAL: $50 toward 1st month's rent for select terms or 10% discount on select sizes

NEW YEAR TANK SPECIAL $50 toward 1st month’s rent for select terms or 10% discount on select sizes. Offer ends January 31, 2020. Manufactured to be working containers, Container Logic tanks allow for flexibility in the brewing and fermentation process. With options including Single Wall,...

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