Experienced Wine Industry Executive Elevates Team NAPA, Calif. (January 13, 2021) – Mira Winery, which produces a limited amount of hand crafted, all-natural wines, each a singular expression of unique grapes, announced today that Ed Thralls is joining the team as President. The hiring follows the opening of Mira winery and hospitality house last fall on […] The post Mira Winery Announces Ed Thralls as President appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/14/mira-winery-announces-ed-thralls-president?utm_source=rss&utm_medium=rss&utm_campaign=mira-winery-announces-ed-thralls-president Published Date:Thu, 14 Jan 2021 19:16:35 +0000 

Correns, January 13, 2021 – A first for Brad Pitt and MIRAVAL Rosé! The new 2020 vintage is unveiled today in a new visual campaign with the tag ‘Spirit of the Riviera’ in which Brad Pitt is captured by fashion photographer Lachlan Bailey. A true icon for the arts, MIRAVAL is constantly searching for new ways to […] The post Brad Pitt and the New Vintage of Miraval Rosé Show Their Relaxed Side in This ‘Spirit of the Riviera’ Version appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/13/brad-pitt-new-vintage-miraval-rose?utm_source=rss&utm_medium=rss&utm_campaign=brad-pitt-new-vintage-miraval-rose Published Date:Wed, 13 Jan 2021 19:36:02 +0000 

Afternoon Brief, April 5th

New Information Pipped to Emerge in Château Miraval Case: An ongoing legal case between former spouses Brad Pitt and Angelina Jolie concerning the Château Miraval estate could take a very different turn if a new request from Jolie is approved...

Napa Winery Makes Key Hire of 28-Year Veteran Sales Professional (Napa, Calif.)— January 12, 2021—Ray Signorello, proprietor of Signorello Estate, a benchmark Napa producer of Cabernet Sauvignon and Chardonnay, today announced that he has named Brian Miracle National Sales Manager-West. In his new role, Miracle will oversee sales of Signorello Estate, as well as other […] The post Signorello Estate Appoints Brian Miracle as National Sales Manager-West appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/12/signorello-estate-appoints-brian-miracle?utm_source=rss&utm_medium=rss&utm_campaign=signorello-estate-appoints-brian-miracle Published Date:Tue, 12 Jan 2021 19:09:35 +0000 

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that make even Santa unsubscribe. But behind all that glitter and noise sits something actually useful: data. And data, unlike mistletoe or tinsel, ages beautifully—if you know how to use it. Day 1: The Ghost of Open Rates Past Let’s start with the easy one. You sent fifteen emails between Thanksgiving and New Year’s, and shocker—open rates dropped after the first week. This isn’t your subscribers turning into Grinches; it’s list fatigue. Consumers are bombarded with messages from every brand they’ve ever accidentally clicked “subscribe” on. The fix: cut your frequency, not your revenue. Segment your list by engage

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

AI Wine Marketing Agents Help Small Brands Innovate The AI revolution has finally come for DTC wine marketers! We’re not talking about creepy 6-fingered hands or generic copy generated at the speed of AI. Today’s AI wine marketing agents combine speed and fluency with expert training to help small teams outperform with better ideas and faster implementation, thanks to the assistance of AI. WHY WORK WITH AN AI MARKETING AGENT? It’s no secret that the majority of direct-to-consumer (DTC) wineries are small brands, lucky to have even a part-time marketing team. Despite working miracles on non-existent budgets, the most challenging part of being a solo DTC wine marketer is often working alone without the benefit of professional colleagues you can brainstorm with. That’s why we built Miri: DTC Wine Marketing Advisor HOW CAN MIRI HELP? Miri’s extensive training includes 20 years of proprietary DTC wine marketing data, focusing on best practices in tast

Remembering Donald D. Galleano, 1952-2021

June 4th – It is with great sadness that the family of renown winegrower, community leader and champion of regional water interests, Donald D. Galleano, announces his passing on June 2, 2021. Mr. Galleano was President of the Historic Cantu-Galleano Ranch in Mira Loma, California, a fifth-generation winery founded in 1927. Galleano is the oldest […]