Experienced Wine Industry Executive Elevates Team NAPA, Calif. (January 13, 2021) – Mira Winery, which produces a limited amount of hand crafted, all-natural wines, each a singular expression of unique grapes, announced today that Ed Thralls is joining the team as President. The hiring follows the...

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that...

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta...

Ben Salisbury shows Outshinery clients how in this resource-packed workshop. Ben Salisbury, of Salisbury Creative Group, has been in the wine industry since 1986. He says that he’s seen many changes to the biz over the past six or seven years, particularly when it comes to how wineries sell their...

Napa Winery Makes Key Hire of 28-Year Veteran Sales Professional (Napa, Calif.)— January 12, 2021—Ray Signorello, proprietor of Signorello Estate, a benchmark Napa producer of Cabernet Sauvignon and Chardonnay, today announced that he has named Brian Miracle National Sales Manager-West. In his new...

One thing that has really struck us here at Copper Peak Logistics over the last few months is how well our team came together and made it happen when the pandemic hit. For me, preparing for a new way of working reinforced just how important good relationships were—with your workforce, your...