WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water...

Forget the harsh, high-proof jars of yesteryear. This is Moon Moonshine, a modern spirit for a modern drinker: smooth, flavorful, mixable, and built for today’s drinkers. It’s low sugar, low calories, no artificial ingredients, and has a lighter, smoother finish than most tequila or whiskey....

Walk into almost any winery this week and you’ll see the same thing: equipment everywhere, barrels tucked into every open spot, and crews doing their best to move fruit through a cellar that already feels packed. Harvest always brings some level of chaos, but this year the space squeeze seems to be...

FAMILY FRENZY IN WINE COUNTRY: THE CASE FOR KIDS AND CANINES Let’s kick things off with a dose of reality. We’ve all been there: it’s a bustling Saturday morning in July, you’re bracing for a packed day at the Tasting Room, and Murphy’s Law is in full effect. Two of your staff are out sick; another...

It’s Saturday, and I’m reading an article about the launch of Pepsi Co.’s new “Bubly Burst” product this week. The soft drink powerhouse is trying to shake up a previously vague market between sparkling water and sweetened soda with this new line of sweetened, 1% fruit juice, low-calorie, carbonic...

The Australian ‘Black Summer’ of 2019/20, which saw bushfires destroy swathes of vineyard land across the country was a dramatic reminder of the growing challenges facing winemakers around the world. We spoke to leading Australian winemakers and lab technicians to find out how agile decision-making...

Last night while I was sleeping, my heart beat 38,400 times. I didn’t ask it to keep beating through my slumber, nor did I thank it when I awoke. I just took my heartbeat, and my life, for granted. Shame on me. We do the same with wine. Sure, we enjoy the aroma, bouquet and taste. But we rarely...

What’s a winemaker to do when cool weather persists and Brix levels aren’t rising? Spring rains delayed the grape harvest by nearly a month, jeopardizing grape maturity as summer closed and temperatures cooled. Many vineyards are seeing persistently low Brix levels, causing worries among winemakers...