Whether you have an event in Nashville, Nantucket, or Naples, marketers today are increasingly challenged with the task of providing marketing to their teams. The increasing number of events (large or small) and the materials (swag, print, signage, etc.) needed to support events in today’s global environment highlights the importance of having an effective promotional asset management partner. So, how does a marketer get materials to the field in a timely manner under these conditions? I’d recommend finding a partner that already has an effective platform and business model, what I refer to as a “Promotional Asset Management (PAM).” Think of PAM like you would a company that outsources manufacturing of its product. If you research the evolution of contract manufacturing, you will find that prior to the 1970s, most businesses built their own production facilities. That changed when it became apparent that it was much more efficient to find a partner for the prod

In today's global business landscape, marketers face the challenge of efficiently providing materials for events across different locations. Whether it's Nashville, Nantucket, or Naples, the demand for swag, print, signage, and more, highlights the need for an effective Marketing Supply Chain (MSC). A Marketing Supply Chain streamlines the creation, production, and distribution of materials for events, field marketing, hr and sales. Almaden's MSC integrates three key elements:  1️⃣ Custom Online Ordering Sites: An intuitive platform with user profiles, budgeting, inventory management, and more.  2️⃣ Professional Project Management: Experienced teams handling production variables and ensuring materials are delivered on time.  3️⃣ Distribution Center: Efficient storage, shipping, and quality checks for marketing materials, 360 degree event fulfillment These elements work seamlessly together, providing a competitive advantage by speeding up time-to-market and

MARKETING SUPPLY CHAIN Whether you have an event in Nashville, Nantucket, or Naples, marketers today are increasingly challenged with the task of providing marketing to their teams. The increasing number of events (large or small) and the materials (swag, print, signage, etc.) needed to support events in today’s global environment highlights the importance of having an effective marketing supply chain. So, how does a marketer get materials to the field in a timely manner under these conditions? I’d recommend finding a partner that already has an effective platform and business model, what I refer to as a “Marketing Supply Chain (MSC).” Think of this supply chain like you would a company that outsources manufacturing of its product. If you research the evolution of the manufacturing supply chain—commonly referred to as contract manufacturing—you will find that prior to the 1970s, most businesses built their own production facilities. That changed when

Afternoon Brief: What a Century-Old Grapevine Reveals About a Disease That Plagues Wine Country

In a new study, researchers identified a 120-year old grapevine cutting in the UC Davis Center for Plant Diversity that still contained traces of X. fastidiosa DNA from the early 1900s...

Afternoon Brief, June 20th

Marchesi Antinori Will Take Full Ownership of Col Solare: Marchesi Antinori and Ste. Michelle Wine Estates announce change in ownership in the premier Red Mountain Washington winery...

Afternoon Brief, June 17th

Winery Owners, Guests Flee as Point Fire Erupts in Sonoma County Wine Region: Guests enjoying an afternoon of wine tasting at Capo Creek Winery on West Dry Creek Road were forced to flee after the wind-driven Point Fire broke out Sunday afternoon in the heart of one of Sonoma County’s most iconic wine regions...