This blog post summarizes the process by which licensed wineries can obtain local government approval for events in Napa County held pursuant to their California Department of Alcoholic Beverage Control (“ABC”) Type 93 Estate Tasting Permit. As discussed in our prior post, last year Governor Newsom...
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FIVE SURPRISING MARKETING STRATEGIES TO INCREASE SALES BY DAN PENDERGAST It is a natural reaction – when you need cash, the gut reaction is to turn to marketing and demand more. More emails, more social media posts, more ads, and more offers. But the volume of marketing does not have an equal or...
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3 wineries share their Virtual Winery Experience Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist will moderate a discussion and showcase three Virtual Winery Program Case Studies. Hear from a small and mid-size wine producer perspectives to a large, multi-brand...
Read MoreAfternoon Brief, December 27th
PacifiCorp’s Wildfire Settlements Highlight Winery Lawsuits for 2020 Smoke Losses: Three Willamette Valley courts have just ruled that several Valley wineries may move forward with their suits against PacifiCorp for igniting wildfires that they claim ruined their 2020 harvests and vintages with smoke taint...