Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For more than 25 years, I’ve worked at the intersection of web development, ecommerce, branding, and operations,...

20th annual report indicates changes to wine sales in a post-COVID world Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors, today released its 2021 State of the Wine Industry Report. Now in its 20th year, this authoritative annual report assesses...

I know the rent is in arrears The dog has not been fed in years It’s even worse than it appears But it’s alright… …We will survive While Jerry Garcia may have sung it nearly 40 years ago, it bears repeating. The news is full of doom and gloom for our beloved industry, but, as always, we will...

A brand’s journey to sustainability is never complete as it works to stand out and challenge expectations of the norm. As the years progress, companies of all sizes are aiming to do just that, with a focus on sustainability for better health, improved community, and a brighter future....

The wine industry is a tight-knit community where new ideas and solutions travel by word of mouth to bring transformation to the industry. And when difficulties arise, such as shifting consumer demographics and rising operational costs, wineries and wine growers lean on each other for support. The...