WOODINVILLE, Wash. (April 28, 2021) – Novelty Hill-Januik has begun construction on a new garden patio and adjoining Cellar Room that will expand the winery’s outdoor gathering area, provide unique settings for curated wine tastings and enhance private event space. Construction is expected to be...

Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation. If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the...

WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water...

Forget the harsh, high-proof jars of yesteryear. This is Moon Moonshine, a modern spirit for a modern drinker: smooth, flavorful, mixable, and built for today’s drinkers. It’s low sugar, low calories, no artificial ingredients, and has a lighter, smoother finish than most tequila or whiskey....

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than...

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping,...

The packaging supply chain is sending mixed signals this month – not quite cause for alarm, but enough yellow lights to keep procurement teams on their toes. Let’s start with the good news: fuel costs edged down from July's $3.779 to $3.744 per gallon in August. But before we celebrate, some...

The fear of alienating one’s customers is warranted, considering AI-suggested ad copy tends to feel like a supermarket birthday cake: the tepid intersection of everyone’s tastes, perfectly inoffensive and underwhelming, pleasant but forgettable. In Wine & Spirits especially, it’s tempting to treat...

As the exclusive US distributor, we're proud to be celebrating 25 years of partnership and collaboration with Armbruster. Since 1996 Scott Labs has provided high quality Armbruster crushpad equipment to the North American wine community: from hoppers and destemmers, to crushers, sorters and more....

Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t have to come from within the wine industry. In fact, some of the most successful strategies can be “borrowed” from other...