If this year is defined by a singular emotion, it’s anxiety. That’s nothing new in farming, however I’m talking about anxiety over the abysmal grape market rather than any natural phenomenon. Many of us were so busy scrambling for buyers, we may have forgotten to notice just how great the weather...

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room...

Activations Will Bring Sonoma County Wines to One of California’s Fastest Growing Regions Building on its growing success in bringing world-class Sonoma County wines to new and divergent audiences, Sonoma County Winegrowers has announced it has agreed to become the official sponsor for Acrisure...

The 3rd annual Healdsburg Wine and Food Experience was a weekend-long celebration that featured the best of Sonoma County and world-renowned food and wines. This year's festival showcased the region's makers – farmers, growers, winemakers and chefs – alongside globally recognized wines,...

OUR FIVE TOP MARKETING PRIORITIES FOR 2024 TACKLE THE NEW YEAR LIKE A BOSS If you’re like most of us, the holiday marketing campaigns are well underway, and you’re now focusing on next year’s budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA...

How have natural corks stayed on top of the wine world? Antonio Amorim’s efforts to make the cork business more innovative and sustainable have a lot to do with it Antonio Amorim has seen the closure industry change dramatically during his two decades at the helm of his family's 150-year-old cork...