Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow...

More and more farms are standardizing their use of Lumo across their entire operation. We’ve seen growers expand from a couple ranches to dozens. From 50 acres to over 2,000. That kind of expansion is built on seeing significant returns on investment season after season. But everyone needs to start...

Market rich in strategic buying opportunities With 2026 already six weeks old, this month’s California Report relays the bulk wine and grape activity levels that we have seen since the turn of the year: What has been receiving buyer interest, and at what kind of pricing? As well as updating our...

Vineyard irrigation has a familiar frustration. You can do everything right and still end the day wondering whether each set actually ran the way you intended. A stuck valve, a pressure issue, a line break, or a simple timing miss can quietly turn into wasted water, uneven blocks, and unnecessary...

Savour Quality from Europe: Tuscany’s Wine and Olive Oil Icons Find New Fans in Canada October 2025 [Vancouver, BC] Canadians are falling in love with the real taste of Tuscany as testimonial of the European quality. This year, two of the most respected European producer groups, the Consorzio Vino...

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...