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Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand

When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...
American Vineyard MagazineArdagh Glass Packaging-North AmericaAuction of Washington WinesAvensole Vineyard and WineryChehalem EstateCliff Lede VineyardsFamiglie StoricheFull Glass Wine Co.Hope Family WinesMarkham VineyardsNew Jersey Winemakers Co-OpParable WinesProWeinRepublic National Distributing CompanyThe Sommeliers Choice AwardsTrysk Print SolutionsTurrentine BrokeragevinSuiteWashington State UniversityWine Fair HalifaxWineshipping
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March 18, 2024
Afternoon Brief, March 18th

Founding Winemaker James Hall Buys Back Patz & Hall from Ste. Michelle Wine Estates: James Hall, the founding partner and winemaker, has repurchased Patz & Hall winery from Ste. Michelle Wine Estates, which has owned the winery since 2016...
Patz & HallSte. Michelle Wine EstatesSevenfifty DailyAnderson Valley Winegrowers AssociationCosmicoBeverage Trade NetworkSommeliers Choice AwardsWine Growers British ColumbiaWine Growers CanadaLodi WineCrimson Wine Group O’Neill Vintners & DistillersC. R. Sandidge WinesGeorge Petersen Insurance AgencyRepublic ServicesCurate Wine AppCorksyCastle Rock WineryNaked WinesVinepairParable Wines
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