
The fog along the California coast is alive — it flows from the Pacific Ocean up through passes in the protective coastal ranges and into the valleys like a tide. It rises into the hills and breathes before slowly receding to the valley floors and retreating through the mountains, across the sands...
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The wine industry continues to reflect the geo-political uncertainty of the world. While Cabernet has been testing the mettle of growers and winemakers, with a heat spike to make things even more challenging, the themes of logistical efficiency, manufacturing constraint and growing demand also...
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As consumers, our media consumption habits have evolved dramatically over the years. Some of us remember when we used to have to get up as kids and walk across the room to change the TV channel! That primitive exercise was soon made redundant when someone on the block got the first VCR – WITH A...
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CLUBS VS SUBS LET’S DISCUSS IF IT IS TIME TO MOVE YOUR WINE CLUB TO A SUBSCRIPTION. Unless you’ve lived in your cellar for the past five years, you’ve noticed we live in a subscription economy. We have subscriptions for food, clothing, pets, razors, socks, movies, sports, makeup, and almost...
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By Nathan Wisniewski How would you define varietal / fermentative aromas? Varietal aromas, sometimes called primary aromas, come from aromatic compounds present in the grapes. These aromas are generally typical of specific grape varieties (thiols in Sauvignon Blanc, Colombard, Petit & Gros Manseng,...
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FIVE SURPRISING MARKETING STRATEGIES TO INCREASE SALES BY DAN PENDERGAST It is a natural reaction – when you need cash, the gut reaction is to turn to marketing and demand more. More emails, more social media posts, more ads, and more offers. But the volume of marketing does not have an equal or...
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50 Years of Service by Steve Fredricks This year marks the 50th anniversary of Turrentine Brokerage—the golden anniversary, if you will. Dan Turrentine founded the company in 1973 after a long career in the wine industry with the Wine Institute and California Wine Advisory Board. He started the...
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One crucial step in winemaking is the process of selecting an appropriate glass bottle. Why? Because a wine's identity is greatly influenced by its glass bottle. Often, the content of the bottle takes center stage in conversations and articles rather than the bottle itself. However, our attention...
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Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn...
Read MoreAfternoon Brief: How TikTok Could Transform the Wine Industry

Within hours of TikTok announcing that it would allow alcohol advertising in North America, alcohol companies began running recruitment ads for TikTok specialists. Whats surprising is how few wine companies joined in...
