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It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....
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Afternoon Brief: Helene Devastated Western North Carolina's Wine Industry - Here's How to Help
It has been a little over a week since the worst storm in modern history, Tropical Storm Helene, hit Southern Appalachia. In Western North Carolina, the Swannanoa River swelled to a record-breaking 26.1 feetthats 6 feet above the record...
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