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WIN Insider Series with Pat DeLong

October 27, 2025

In this WIN Insiders special edition, George interviews Pat Delong, managing partner and founder of Azur Associates, a wine industry consultancy specializing in mergers and acquisitions and strategic advisory. Pat shares his 30-year wine business journey and how Azur evolved into a full-service...

Azur Associates Pat DeLong WIN Insider Series

Wine Industry Advisor

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Pat DeLong, founder of Napa Valley-based Azur Associates fine beverage advisory firm announced the addition of Tracy Baron Garcia to the team as Vice President, Finance & Strategy...

July 7, 2021

Azur Associates M&A and Business Consultancy Growth Continues, Adding Financial Professional Tracy Baron Garcia

NAPA, CA, July 7, 2021 – — Pat DeLong, founder of Napa Valley-based Azur Associates fine beverage advisory firm announced the addition of Tracy Baron Garcia to the team as Vice President, Finance & Strategy. “Since we started our consultancy just two years ago, we’ve seen a tremendous demand for our services. Azur’s broad-based advisory solution […]

Pat DeLong Azur Associates

Wine Industry Advisor

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Today's wine business news for wine industry professionals...

October 27, 2025

Afternoon Brief: Dr. Laura Catena and Felicity Carter Uncork the Wine and Health Conversation at the 2026 Unified Symposium

The Unified Wine & Grape Symposium will tackle one of the industrys most pressing topics: wine and health. Dr. Laura Catena, physician and fourth-generation vintner, and internationally acclaimed wine journalist Felicity Carter will deliver the 2026 keynote, Wine and Health: Separating Science from Spin on Tuesday, January 27...