The Vineyard to Market Workshop Series launches this spring as a three-part program designed to support Lake County growers in navigating today’s market landscape. Each session will focus on a critical piece of the grower-to-buyer relationship, from understanding winery expectations to refining how...

Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

Event Type: Seminar

Location: Newberg, OR

Date: 5/12/2026

Join leading wine industry attorneys, winery owners, and professionals for a focused half-day panel discussion. Panelists include: Arnaud Joubert - Légi Conseils Bourgogne Howard Bailey - Arch + Beam Pete Danko - Portland Business Journal Michael (“Mikey”) Etzel - Beaux Frères Winery...

In the Fall 2025 issue of Winescape, Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain, dives into the data behind the decline in alcohol consumption to find its root causes. In this episode of Expert Perspectives, he outlines the five major factors and what he thinks is the biggest driver.

March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations. When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences. Vinoshipper and RedChirp have announced a...

“Peer to peer.” What are my neighbors doing? How are my neighbors doing, in relation to my winery? I’m all for running your own race, and doing what’s right for your own brand and your own business. I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your...

Here’s the truth: strong businesses are built on strong leaders. And while some people seem like “natural leaders,” most great managers don’t just stumble into success. They learn it, practice it, and grow into it. That’s where leadership training comes in. At The Personnel Perspective, we’ve spent...

Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the heart of wine country during TASTE Alexander Valley: Back to Our Roots, a month-long celebration of wine, hospitality, and...

Trying to run an effective and efficient business without strong leadership is a practice in futility, but spotting leadership qualities isn’t exactly easy either. Even with lots of on-paper qualifications and potential experience, at the end of the day it’s the actions, mindset, and impact they...

Event Type: Webinar

Location: Online

Date: 2/11/2026

For the fourth consecutive year, four seasoned wine industry thought leaders return to examine the critical challenges and opportunities defining the wine landscape in 2026. Each panelist will share their most important predictions and trends that wineries need to understand to thrive in the year...